My Video Went Viral. Here's Why

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My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various BRvidrs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully BRvid is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci

Publicado em


19 Mai 2019

veritasiumyoutubealgorithmviralhow to go viralmr beastmr. beastmark roberblack ballsctrclick-through rateviews



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Comentários 25 055
Ruby Rust Records
Ruby Rust Records 4 minutos atrás
Gotta go make a video about snails.............. Check it out!
Abot Tame
Abot Tame 25 minutos atrás
This presentation is better than mine the whole semester.
ThatCoder 30 minutos atrás
If you want to help someone out in getting a video to become viral, please give this video of Henk Rijckaert a view and a like. He made a one-man-band with DIY instruments made from tennis rackets.
ThatCoder 25 minutos atrás
More importantly: please help the video clip (which'll come out on Thursday) to go viral
Anarky Hora atrás
Yeah I can understand where you're coming from to come to the third point of clickbaity titles and thumbnails, but I think you should still make your title according to your content, not just to what's trending, because 1. Your audience will learn to trust you more and appreciate your content more and 2. If you have a clickbaity title and thumbnail, viewers might be disappointed and soon lose their interest in your video after they've clicked on it. From a BRvidr's perspective this might mean less watchtime for you. This also comes down to this satisfaction aspect you address at the end. Hope you read this comment, I love your videos, Thanks
Tyler Moore
Tyler Moore 5 horas atrás
BRvid’s CTR on these “surveys” has to be abysmal.. Rebrand that to a “rating” and YelpTube was born?! 👾
Attila Gara
Attila Gara 5 horas atrás
Few years ago I just bookmarked youtube/feed/subscriptions and there I see all the videos from the channels that I am subscribed to. What do other people do? Just go to home page and that is that?
Patch 5 horas atrás
I think everyone's just gotta do what they gotta do.
4jochen 5 horas atrás
Hello Derek, there is a YT Channel named "Eric Dubay" that is promoting an YT "Alternative" with blockchain ... in his Video ZQuE0wfjzf0 and he is using content and cut-outs from this, your, video and other science channels ! His channel and his rage against YT "blockchain promotion" video looks very suspicious and his video is promoting a Beta-Version of a Video-Scharing-Software .... Please comment with a "answer video" to that, IMHO, fraud. It looks like Bitconnect and another Ponzi Scheme = "Schnenballsystem". Or is there any truth in his rage against YT video ?
Luke Stevenson
Luke Stevenson 7 horas atrás
please no surveys on youtube
Benjamin Brady
Benjamin Brady 7 horas atrás
So basically, the only person who can actually predict the BRvid algorithm is Mr. Beast
Benjamin Brady
Benjamin Brady 7 horas atrás
Well it makes a lot of sense considering that you will see an ad at the beginning of a video nearly all of the time so a click is already money in the bank
Loni D.
Loni D. 10 horas atrás
Thanks for explaining. I actually clicked the bell, I don't normally cause wasn't sure what it was doing. But now it makes sense. Hope you tube gets better at matching viewers with content.
R. Schuler
R. Schuler 10 horas atrás
but it should be forbidden to do thumbnails that are in no way related to the video
Biman H. Saikia
Biman H. Saikia 12 horas atrás
You missed pewdiepie...
Peter 12 horas atrás
This is your livelihood - clickbaity thumbnails and titles WORK, so why would you not take that advantage? I don't understand why clickbaity T&Ts (titles and thumbnails) are looked down upon. The only time they are a negative factor is if you are baiting us into watching 1) a low quality video that 2) doesn't relate to the title/thumbnail (especially if the thumbnail implies sexual content). In both of those cases, the issue is more the VIDEO, and not the T&T, so if your video is high quality and relates to the title and thumbnail, then you are well within the expected social media etiquette.
Hunter 12 horas atrás
You can go to your subscription feed and immediately see everything from your subscriptions.
Ed Cupp
Ed Cupp 13 horas atrás
I think maybe we're overthinking it a little bit, what icing is the algorithm mimics the law of attraction, whatever someone watches the algorithm will bring more of the same that's all I see
Phantom Driver
Phantom Driver 14 horas atrás
BRvid algorithm; 2010: car crash videos 2011:Unboxing stuff 2012:Gagnam Style 2013:Unboxing the PS4 2014: Unboxing the XBOX ONE 2015: Useless crafting/DIY stuff 2016: Oddly Satisfying Videos 2017:Despacito 2018:More Despacito 2019: BRvidrs trying to explain the youtube algorithm
Bob Watts
Bob Watts 15 horas atrás
Excellent video! SPOT ON!!! Need to get this out to as many people as possible!
Mighty Coconut
Mighty Coconut 15 horas atrás
Really helpful! I never even noticed the bell before. I definitely feel like a pigeon in the Skinner box.
Aidan Newman
Aidan Newman 16 horas atrás
I love the pigeon analogy. Really well thought out.
DCMutE27 16 horas atrás
Bell rung
Flacke 16 horas atrás
I can't believe more people don't use the bell. What's the point of subscribing if you don't?
Tim Haigh
Tim Haigh 17 horas atrás
This was incredible rich content. Thank you for the in-depth look at this topic. Please stay informative. Some of us still want long-form nuanced content.
DrTurtleBee 18 horas atrás
Often I will specifically search for things, such as "how to make a mini fridge?" or "how does sandblasting work?" I'll then watch 5-6 videos on that topic many of which are very dry and non clickbaity and then find myself drifting towards other videos in the same genre. (Which is how I found your videos. searched for "how to heat your pool with solar" which eventually led to the balls video) So I think non clickbaity content makers still have a place on youtube. I'll be very sad if all I'll be able to see in the future is the click baity stuff and not more serious content.
Pankaj Solanki
Pankaj Solanki 22 horas atrás
Your Presentation style was awesome.
Tomos Watkins
Tomos Watkins 23 horas atrás
Literally the most accurate representation of youtube I've seen
Momma Knows Bestest
Momma Knows Bestest 23 horas atrás
How much are you making from these viral videos?
Percunas 23 horas atrás
great points. not only will the algorithm change but also what "clickable" means. For example, when i do look for new stuff to watch now, i find myself activity avoiding overly clickbaity titles/thumbnails. btw, if YT broke your Sub-Box, you might want to try a RSS Reader, works for me so far.
kukukachu Dia atrás
Dude, you don't need to use any gimmicks. The things you talk about and the things you do are all the reason that you have all the subscribers you do. Just be yourself my dude.
kukukachu Dia atrás
Thank you very much for this video. Also, thank you very much for not monetizing it
vshk Dia atrás
It's not "why it went viral" but more like "how I made it so". More clickable topics and clickbait titles? See ya....
Angela Reuss
Angela Reuss Dia atrás
It's not good for any platform to only show people only what they want... because: 1. Sometimes people don't know what they want until they see it 2. People will be closed into their own little naive and delusional world, and never learning the truth- or learning anything new.
Angela Reuss
Angela Reuss Dia atrás
Do what you have to do to keep your channel going. Make your title click baity... just don't lie and people will continue watching you. :)
megadeathx Dia atrás
I'm 14:10 into this video and this guy says I'm only expected to stay for 7-9 minutes. Like... whaaaaaaaaaaaaaaaaaaaaaaat!?
SironNFuries Dia atrás
I subscribe to channels that I want to track track of. Some months I'm in a mood for educational videos, some months I just want to see funny cat videos, so the BRvid algorithm is always completely off for me. I scroll through my suggested videos and normally nothing appeals to me. So I tend to use my list of subscriptions, which is just channel names. I know these names and I'll click over to their page if I want to see what they've recently posted. And then I tend to binge watch their content. I do have somewhere around 80 subscriptions and I forget some of them, so when I see a name I don't remember I also click over to see what content they have and if I am no longer interested - and end up reminding myself why I subscribed in the first place. In this way, I still keep tabs on dormant or infrequent creators. All this to say that the bell does not work for all viewers. I will never always be in the mood to watch every video from a creator. I do wish there was a better way to find new content than searching random phrases.
MrTokitoriki Dia atrás
I rang the bell... no one answered... :D
Dead Ringer -Cult of Deathrattles
*_Anybody else notice that Veritasium's Element is "Ve42?" Like particularly "42" part. It sounds a lot like "Thoughty2" another educational channel, but that's two people with this suspicious "42" number in thier name_* Am I late?? Do I get whooshed for this? Because I'm jsut bos noticing. ---i know they are quite obviously two different people, I'm jsut commenting on the 42
Reeve Miller
Reeve Miller Dia atrás
_ _ \_(!!)_/
W. T. O.
W. T. O. Dia atrás
I am so sick of BRvid/Google/Alphabet. They are money grubbing whores destroying quality channels by putting pressure on you to prostitute yourselves to remain relevant, EVEN THOUGH... you already are based on the content you're providing. I am so sorry mate that you have to stoop to BRvid's pathetic standard in order to keep your channel going or "Relevant". However, don't cheapen yourself chasing clicks with misleading titles. Tie in this channel with your website, offer subscriptions via email, and engage your viewers via this comment section and vlog. You have a story in a different state, go visit that state and pick one of your subscribers to join you. Just rethink your gameplan and leave the cheap crap for the losers. Namaste!
David Dia atrás
This just in. The bell doesn't work anymore. BRvid is dying.
RaineXHero Dia atrás
I feel like I must be the only person who uses the Subscriptions tab.
10-AHOLIC Dia atrás
Can you ring my bell?
APTECHTV Dia atrás
another video that I will recommend:
APTECHTV Dia atrás
and if U R just going to type a REPLY of how smart of We R@APTECH on-TV then don't forget to chick on the notification bell AFTER U Subscribe( Just do it GodDamit )
florex Dia atrás
I've watched some of your videos way back and I have to admit that for a time I even forgot about your channel ;(. I think that's part of your described problem: with so much content to choose from, as soon as you start not watching something regularly anymore, you start to forget about it until the BRvid Algorithm serves you one of those videos again... Now I'm watching all of the missed videos hahaha. You're now my only channel, I hit the bell because your videos are damn good! Please keep making them!
Dead Ringer -Cult of Deathrattles
So much honesty. (Cries a single PERFECTLY SHAPED tear)
Dennis Ulijn
Dennis Ulijn Dia atrás
Would be nice if BRvid gave creators the option to have different titles for different people, like a non-clickbait title for notification squad, interesting titles for subscribers and clickbait titles for non subscribers
Ramix09 Dia atrás
I always saw the youtube algorithm as the neural net, but it's actually a program tweaking the parameters on another neural net that is the content creators. Great video
Firasat Hussain Chishti
Nice video
CrazyDualWielder Dia atrás
Any one notice the beep at 1:52
Karen Reddy
Karen Reddy Dia atrás
I'm so thankful for your content!
thePlanetraveler. com
I laughed when you said, "The point of this video is to ring the bell." Because that's exactly what I was thinking. Honestly, I don't care if you have click bait thumbnails as long as the videos are good.
grégoire Denécheau
I was honestly impressed by the quality of the video. I enjoyed it. It was realy clearly explained and interesting ! I had seen youtube content before complaining about the new algorithm without really explaining what was wrong, and thanks to you, I finally understood. I won't click the bell because I'm some sort of casual youtube user and don't want to be spammed with notifications, but I'll regularly check your videos, because I am sure some of them will interest me.
As 123
As 123 Dia atrás
Nice to sweet plese one click icon
Frizzable Dia atrás
holy crap this video is so accurate. well done.
SURVIVING Julie Silversmyth
Yeah... and the bell doesn’t even work anymore.
Man Spider
Man Spider Dia atrás
Why does your channel not have a bell?
Volbla Dia atrás
There is another way to always get notified of of your subscriptions' uploads, and that is to always go to the subscription tab and never use the youtube main page. Protip free of charge.
Volbla Dia atrás
If you give it more than a moment's thought, isn't it kind of obvious that click through rate only gauges how catchy the title and thumbnail is? And though i guess that is important if your goal is to get people to click on something that they have never seen or heard of before, should that be your biggest goal? I was going to suggest viewer satisfaction as a possible metric, perhaps measured by whether a viewer like, favourite, subscribe or watch more of the uploader's videos, but maybe that is more useful for individual viewer preference rather than what videos get widely promoted.
Roxanne Morgan
Roxanne Morgan Dia atrás
Very informative,really appreciate all the creativity you put into the presentation. Thank you!
Mattia Spinelli
Mattia Spinelli Dia atrás
I also thought you stopped making videos and was even sad about it. I even check regularly your page, but somehow the new stuff is not put to the front. I have to really look for it. I miss the time when after subscribing I would get notifications.
Tyler Durden
Tyler Durden Dia atrás
I am not gonna lie, I will be stealing that paper board idea some time in future.
nawack1 2 dias atrás
We as an audiance have to think more but not let this Algo do it for us...
Hukas01 2 dias atrás
Why hasn't rating been a thing? there's more much to know from a thumbs up and thumbs down. Also, the BRvid home screen should be more topic driven, I like music, Art and physics/bio stuff, so I never look at the home screen. When I go to say Khan's Academy, it doesn't just give the most popular video's, I choose a topic and it gives me choices in those topics. tl:dr - give users categories.
Christopher Field
Christopher Field 2 dias atrás
Give us a tracker/vote/request stand alone app.
Virtuoso 2 dias atrás
This will go viral for doubt about it:
Francisco Arenas
Francisco Arenas 2 dias atrás
your videos are great!. i think i've never took the time to really thank you for all your work. clicked the bell instantly! never noticed i haven't ha!
Priya Yasmin x
Priya Yasmin x 2 dias atrás
Loving this 😍🔥 Any small youtubers want to help each other out by subscribing 🙌🏾💖!!!
Ariel Lorusso
Ariel Lorusso 2 dias atrás
3:34 I almost died LoL
Daniel A. Friedrich
Daniel A. Friedrich 2 dias atrás
I unsubscribed some 3 years ago because your videos started feeling too mainstream to me but thanks to your viral video, I noticed your new amazingly original content. IMHO, originality is a big part of the clickbait factor, so I think it's great YT encourages creators to stay creative, reach new audiences and find new potentials.
mickoz84 2 dias atrás
For me, this is the first video about the topic which was really objective and not just blaming BRvid for making everything worse. Sure, the develop the ranking and recommendation algorithms, but they are interested in making the platform stronger. They don't have any interest in losing all the users to other platforms. And if they grow this is also better for the creators. One interesting point you brought in is that the youtubers got used to these high view counts and every change which reduces these counts is seen as a loss. But consider that there are more youtubers on the planet who maybe just in a prior phase of their potential success. They all fight for the same market and It would be bad if they got no chance because all the big youtubers (and there are a lot of them) taking already the lion-share. Maybe the subscriptions should have a different name. It should be called "liked channels", channels I'm interested in seeing more but not necessarily need to be informed of each new video. If I would get informed about each of the channels I have subscribed, I never would see a video from anybody else (and I have only a few subscriptions).
Zombie Legend146
Zombie Legend146 2 dias atrás
BRvid: "Oh No, he's figured us out" "Quick, change the algorithm again."
Saurabh Anand
Saurabh Anand 2 dias atrás
You are the best!
L C 2 dias atrás
Is this how our current president got elected?
Bluestone Randomness
Bluestone Randomness 2 dias atrás
0:54 DJ Nate fans?
Dominik Černý
Dominik Černý 2 dias atrás
So basically make interesting, fun and catchy videos
Dominik Černý
Dominik Černý 2 dias atrás
Damn, well done
nady jose villar tavarez
I hope this does not make BRvidrs all that subscribers hunters.
nady jose villar tavarez
Why are there 3K thumbs down, makes no sense, you watch this guy cause you like this guy, why go negative on a dude just making his case? Just stop watching.
Martin Allan
Martin Allan 2 dias atrás
Clickbait titles can be very risky. If the title is technically true but barely related to the video you're fan base will get sick of clicking on basically fake videos. However if its a creative title that is related then yes very much use those titles
TooLit 2 dias atrás
KayZeee sent me
Floyd Piccinin
Floyd Piccinin 2 dias atrás
CTR is for Crash Team Racing
MazAMaTaz 2 dias atrás
This is the first time I’ve subscribed to a channel AND clicked the bell... but one thing that interests me is that I got an option for “personalized” notifications and “all.” You would think that a subscriber who’s clicking the bell in the first place would want to get all of the notifications from a BRvid channel, so why is there a personalized option? It just seems like yet another way to make the subscriber numbers on a channel more meaningless. Anyway, looking forward to getting all the news about your videos! Glad that the BRvid algorithm introduced me to your channel because I love your work!
supbrotv 2 dias atrás
10:25 This is way deeper than just youtube algorithm, this also explains how religions came to be.
Jorge Ventura
Jorge Ventura 2 dias atrás
Hi, why you don't duplicate your channel on Vimeo? You can publish the same content there and publish the link here. The only way to compete against monopoly is competition.
StarkRG 2 dias atrás
I barely check the youtube suggested videos. I always head to the subscriptions page to find videos.
Mark S
Mark S 2 dias atrás
Previous video- "Boredom is good for you." This video- "I'm going to be offering more clickbaity titles and thumbnails in order to get your views."
djan959 2 dias atrás
Who the f*** cares about this you're an a******
Wikickid 2 dias atrás
To be honest, I stopped watching you because I was in my final year of college. That was a whole other mess plus two. Then I came back to youtube and deleted my search history and cookies (or whatever it was called on this site) because my baby cousins and my father used my account to watch stuff, and my recommendation got messed up. I used to watch a lot of educational channels but now I just click what's on the front page.
Antony Sutton
Antony Sutton 2 dias atrás
This is my first video of yours. I came here due to link from a channel i subscribe to and it was really interesting to see how people use BRvid. Personally, I never have looked at the homepage or whatever it is called as i always use Youtibe as a resource for something specific i am interested in. Maybe more people (professional design engineer and geek) using the resource in our way might affect the algorithm in a positive way - stop the click through! PS i subscribed :)
Umbraglow 2 dias atrás
i have a number of content creators that i will specifically search occasionally to be sure to see their content, Veritasium and SmarterEveryDay are 2 examples but the point is that there is loyalty on the platform however the platform itself does not enable that. As Cody' from Cody'slab mentions tho the bell can be unreliable.
BitofBritLife 2 dias atrás
Fascinating. Thank you - that will help me a lot for when I launch.
Surjan singh
Surjan singh 3 dias atrás
I literally clicked on the bell icon just a minute before you say to do so, as i understood what i wanted.
Jorge Stolfi
Jorge Stolfi 3 dias atrás
I give up on channels for various reasons. One of them is when I feel that the channel creator is more concerned with increasing his BRvid points than telling me something interesting or useful. A catchy thumbnail or title may trick me into clicking and watching a mediocre video for a while; but then it will make me less likely to watch the next one from the same channel. That is automatic, unconscious. Another thing that makes me give up on a channel is advertising embedded in the video. Ads are annoying -- especially when the same ad is repeated in every video. Why should I choose to watch such videos? Inserting an ad in a good video is like adding a horse turd top of a fine dish. No matter how good the cooking, that restaurant will quickly lose all its customers.
TessellatedGuy 3 dias atrás
The algorithm likes black balls
Hlafordlaes 3 dias atrás
Now I understand _in context_ the parts of this video that were included in a recent alt-right rant about losing viewers that I had the misfortune of watching. Good suggestion about the bell, it's the only way to guarantee seeing the new releases I want to see from my subscribed channels, to which I add turning on browser notifications for YT.
uc_human 3 dias atrás
BRvid has gone from creative audience to dumb teenagers, Useless and clickbait platform. We meed a 'BRvid BRAIN' a platform to filter the dumb from the smart and real curious ones. Nobody asked for BRvid Go or BRvid Music. Already many services superior to them. We need a BRvid with dumb audience and another BRvid for the smarter ones. ASAP
Bhardwaz Chetry
Bhardwaz Chetry 3 dias atrás
no. 1 technique is to make a video on 'How to go viral'.
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