John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis 🎹

John Lewis & Partners
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Watch the new John Lewis & Partners Christmas TV advert, The Boy and The Piano.
This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life.
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Publicado em


15 Nov 2018

john lewisjohn lewis & partnerschristmas advertelton johnsir elton johnchristmasadvertwaitrose



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Comentários 11 920
plop pill
plop pill 16 horas atrás
The gifts of the Magi
Alejandra Bertolini
No hay mejor regalo para un niño que un instrumento musical , si él siente amor por la música. Gracias Elton por esta maravillosa publicidad que nos hace llorar de emoción hacia vos y hacia el piano. Vos llenaste de luz nuestra juventud, y el piano es ese compañero que siempre nos estará esperando.
Judy Newton
Judy Newton Dia atrás
Of course I’m crying. My favourite of favourites Elton song.
Mirta Mirta
Mirta Mirta Dia atrás
Even if i don't know Elton John's music so much, this video got me to drop a tear
praveen sharma
praveen sharma Dia atrás
Your man All Might
Your man All Might 2 dias atrás
Can anyone tell me which show is at 0:44?
Alyna Michelle Forgus The Hedgehog Girl 1993
So very beautiful
Arawin Kumaar
Arawin Kumaar 3 dias atrás
My Marketing lecturer showed this to our class. Absolutely beautiful. Most of us clapped after it ended
Jeremy Jackson
Jeremy Jackson 3 dias atrás
Hey guys what song is this?
Kamel, K
Kamel, K 4 dias atrás
Notice no male or father figure in the last scene. Keep at it, Kim.
Sacboi :v
Sacboi :v 4 dias atrás
Ok this is epic
Grumpy Uncle
Grumpy Uncle 4 dias atrás
I preferred the man in the moon advert. They paid Elton john around 5 million just to sit at a piano. There are a few families out there that could have used that money.
Vishy Andy Purandat
Vishy Andy Purandat 5 dias atrás
Only Sri John can pull off a commercial like that.
Sylviane Moreau
Sylviane Moreau 5 dias atrás
MyPoint ofView
MyPoint ofView 6 dias atrás
Great advert, but not sure spending £5 million on one person to head it was really justified. Elton is obscenely rich, John lewis is over priced and the marketing strategy isn't pulling in the crowds like it used to. Let's face it, selling the same stuff you can buy online a lot cheaper when people haven't got money to splash is only going to go one way, and it ain't up.
Yvonne Grace Nassuuna
Yvonne Grace Nassuuna 8 dias atrás
Excellent ,excellent work!
Laura Captain
Laura Captain 9 dias atrás
That kid nails this scene playing the piano beginning at 1:25, love it.
Cassandra Ocampo
Cassandra Ocampo 9 dias atrás
Any time I need a good happy-cry, I come watch this. Bravissimo!
What a beautiful song... and the video just complements it perfectly
Ellie FD
Ellie FD 10 dias atrás
Once again, my favourite Xmas add, It's absolutely beautiful💕
maverick freedlander
maverick freedlander 11 dias atrás
I love this commercial so much ❤️❤️
SMASH 11 dias atrás
*Someone can help me ? Haha* Does the scene at 0:43 refer to a period of his life? and which one? Because the only image I had of Elton John before was wearing him with a suit with the colors of the American flag. So is it during a live or a concert? (Live Aid or Australia) Which one? Thank you 😅
connie rahim
connie rahim 12 dias atrás
phil beastall did it better for 50 quid.
Megadriver 14 dias atrás
This was absolutely beautiful. I'm smiling, I'm happy. Well done.
SherryDA2018 BB
SherryDA2018 BB 14 dias atrás
Love this ad and all it represents...some of us, do indeed, get it....#Elton #PeaceandLove
James Accardo
James Accardo 17 dias atrás
Even as I sing and play this song I cry instantly ! without Question ! How wonderful Life Is while you're in the world !
Maria Fichtinger
Maria Fichtinger 17 dias atrás
I'm actually crying
McKenzie Clemmons
McKenzie Clemmons 18 dias atrás
I don’t care what others are saying, they did an amazing job on this. I love Elton John!
Fionn 19 dias atrás
Once again brilliant ad, so heartwarming
Deborah Martino
Deborah Martino 19 dias atrás
Adrian Ghandtchi
Adrian Ghandtchi 19 dias atrás
Wow, just wow. You take my breath away.
Fm Mf
Fm Mf 20 dias atrás
The idiot commentators in the Daily Mail crucified this advert because they have no appreciation of anything that isn’t obvious but I think it carries a beautiful sentiment and of course is set to one of Elton’s most perfect musical compositions.
philster611 17 dias atrás
Daily Mail commentators consistently win the Darwin Award. Intelligence and education don't really figure in the average DM readers' psyche.
Kees Tel
Kees Tel 20 dias atrás
tears. again. stop teasing Elton!
princeoftidds 20 dias atrás
No cover this year, huh? Well, better luck next year!
Taichi Mashima
Taichi Mashima 20 dias atrás
Those 10k people who disliked....WHY!??!!
Taichi Mashima
Taichi Mashima 20 dias atrás
Those 10k people who disliked....WHY!??!!
Victor H
Victor H 20 dias atrás
Not a word spoken at all during this ad but the emotion is so powerful. What a tearjerker. 😭
army vids
army vids 20 dias atrás
This achly put me in tears
army vids
army vids 20 dias atrás
I can't believe how much that kid looks like Elton this ad is just magical
Jessamyn Rose
Jessamyn Rose 21 dia atrás
Can we talk about how magnificent the lady playing his mother was?
OB1 KenoB
OB1 KenoB 21 dia atrás
People who get mad at this don’t see the point of the video. Too blinded by the fact that the piano is costly.
Raul H
Raul H 21 dia atrás
What concert is 00:43 ?
Schneider Linetsky [lovevadimjaclyn]
I'm not even a big fan and I just cry like a little kid.
Janice Carroll
Janice Carroll 22 dias atrás
This ad is great. Looks like excerpts from a farewell tour ? Maybe ? Nevertheless it's great. Sir Elton always delivers.
Kurk Kobee Arana
Kurk Kobee Arana 22 dias atrás
Merry Christmas Elton John, you’re gift to us is your best Songs....
Ella Butcher
Ella Butcher 22 dias atrás
How do u dislike this all of the 10k explain urself
Aliup 98
Aliup 98 23 dias atrás
Im not crying I swear
AmberPricefield Eilish
AmberPricefield Eilish 23 dias atrás
Only just seen it
Дитер - болен, Ринго - стар, а Элтон - вааще Джон!
katrin alexander
katrin alexander 23 dias atrás
Thanks for this wonderful gift ❤
Hugo Alyn Stephens
Hugo Alyn Stephens 24 dias atrás
My favourite Christmas advert of 2018.
bryan findley
bryan findley 24 dias atrás
absolutely wonderful.. ive watched it several times.. A friend ours in Italy sent it to us in the U.S. Great job at touching peoples hearts
demo tester
demo tester 24 dias atrás
Really great, and all fits perfect together. And, this song is so good!
Karen Robles
Karen Robles 24 dias atrás
can someone tell me when he wore the outfit at 0:31 ???
chris Metzner
chris Metzner 24 dias atrás
fat kids are harder to kidnap
Dang, that’s some deep stuff
Mila Anouska
Mila Anouska 25 dias atrás
I’m not crying YOU ARE 😢😢
Nieves PM
Nieves PM 25 dias atrás
BondgirlT 25 dias atrás
Melted yet again by John Lewis. You nail it every year I was in tears when the little boy comes down the stairs and I sussed the meaning of it all. Perfection 👏🏻
andrew hendry
andrew hendry 25 dias atrás
2:00 makes me emotional
Rex Opog
Rex Opog 25 dias atrás
You know what Guys, every year, i always remember that John Lewis will launch a new advert and every December of the year, I keep watching. Today’s advert, when the video plays, i tap to pause it because I want to make a reaction video of the ad, and i think it takes time to set a camera, make my face more handsome and whatsoever needs and that is so tiring and time consuming. So, I play the video and decided not to make the reaction video. When the video is playing, i don’t understand but I remember my father who had a favourite with Elton John. So I keep watching even though I don’t understand, I scroll down so that i can have the idea what was the advert plays about. And there, i understand now, it make so tears, i miss to make a reaction video because my reaction is so genuine. I love this advert!
andrew hendry
andrew hendry 25 dias atrás
John Lewis always bring out the best Christmas adverts they are so beautiful my mum cries in every single on so thanks John Lewis
Weird WMAF couple
Weird WMAF couple 25 dias atrás
Excellent advert even if it wasn't visually very Christmassy.
gaetano503 25 dias atrás
A moving video that touches the heart ... Some gift are more than just a gift!
Orna Orbach
Orna Orbach 25 dias atrás
🌹 hope don't you mind That I put down in words How wonderful life is while you're in the world" אני מקווה שלא אכפת לך שאתאר במילים" "כמה נפלאים החיים בזמן שאתה בעולם
Jonny Stevenson
Jonny Stevenson 25 dias atrás
Good advert but it’s no Sainsbury plug! 🔌
Samuel Choo
Samuel Choo 25 dias atrás
We'll see more of this in the movie "Rocketman".
Yakima Ubon
Yakima Ubon 25 dias atrás
The pastor at church this weekend was talking about this add
Mhebe Barro
Mhebe Barro 26 dias atrás
Marion Rose
Marion Rose 26 dias atrás
I'm in Australia and I've only just seen this ad. Lots of tears, reminds me of back home. Just love it. Thank You
Noah Kelly
Noah Kelly 26 dias atrás
This is so freakin beautiful, speaks to every musician, artist, or anyone who just likes to share their creativity. Bravo.
Dipper Ortiz
Dipper Ortiz 26 dias atrás
The name of the song?
Cassandra Molly
Cassandra Molly 23 dias atrás
Dipper Ortiz “Your Song”
Ann Marie Keen
Ann Marie Keen 26 dias atrás
Maxine Kravitz
Maxine Kravitz 26 dias atrás
His energy is amazing.
Camijo Gault-Keller
Camijo Gault-Keller 26 dias atrás
How wonderful life is....that Mr John shared his gifts with us...
SpecsaversWolf *SpaCE* 67
All I can think about Elton now is that one scene from kingsman the golden circle
Frances Redridinghood
Frances Redridinghood 26 dias atrás
Isma Munive
Isma Munive 26 dias atrás
best ad ever
Tom, in service to Christ
Yeah, it makes you feel all warm and fuzzy inside; instead of thinking about Jesus Christ, for whom the day of Christmas is for; this is a typical ad of Satan's Beast System that runs our Earthly existence; see through the darkness that seeks to amuse you into insanity; instead, invite the lovingkindness of our Lord and Savior, Jesus Christ, into your life today, and save yourself from the decadence of this life
Lucy xox
Lucy xox 27 dias atrás
I don’t really like the 2018 add ❤️❤️❤️❤️🔵🔵😁😁😁😁😁😁😁🤞🏼🎄🎄🎄😓😓😓🦌🦌🦌🦌❌❌❌❌❌
Jean-Christian Talmant
Jean-Christian Talmant 27 dias atrás
en ce jour de Noël
Jim McCracken
Jim McCracken 27 dias atrás
Chad King
Chad King 27 dias atrás
That was the best advert I've ever seen there needs to be something like the Grammy's for commercials. This would win for sure. Made my day.
Dan Hammonds
Dan Hammonds 27 dias atrás
Gross. Didn't this guy already get enough free publicity and money from the death of Diana?
Michael Kjoege
Michael Kjoege 27 dias atrás
Best of 2018 THANK YOU !!!
Andre Puusta
Andre Puusta 27 dias atrás
I teared up smh
Scott McGinn
Scott McGinn 27 dias atrás
That little child running down the stairs is exactly what you would expected Elton to look like at that age
Lucy Maynard
Lucy Maynard 27 dias atrás
This advert gives me butterflies ☺️
Sylvia Millard
Sylvia Millard 27 dias atrás
I think it would have meant more to the workforce if they had had a christmas bonus
leslee grinnell
leslee grinnell 27 dias atrás
WOW!!!!!! So powerful!!! Made me tear up
Sandra Carle
Sandra Carle 28 dias atrás
Mushroom Head
Mushroom Head 28 dias atrás
Baby Elton is cute!
Will Be
Will Be 28 dias atrás
One of the BEST ! wow
Anna Sp
Anna Sp 29 dias atrás
I don’t know guys how you do it every year... it’s brilliant. Thank you so much for touching so many people. It’s a masterpiece 👏🏻
Barry Mccargo
Barry Mccargo 29 dias atrás
so so bad !
Finlay Jones
Finlay Jones 29 dias atrás
This mans music helped me through PTSD and clinical depression, John Lewis, you have no idea how much I got it in the feels when I first saw this advert.
Nefeli Christogoula
Nefeli Christogoula 29 dias atrás
Oh well, I am crying now. This is a great ad, amazing...
Ray Smith
Ray Smith 29 dias atrás
should have a had Santa and drift back to when he had his first reindeer. Much more like xmas.
david McKenzie
david McKenzie 29 dias atrás
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