How Jon Wexler Signed Kanye to Adidas and Helped Build Yeezy | The Complex Sneakers Podcast

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The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week they're joined by sneaker industry veteran Jon Wexler to talk about his 18 years at Adidas, which included working with Kobe Bryant and Tracy McGrady and most notoriously signing Kanye West in 2013. He discusses his time with Yeezy and some of the craziest and most notorious moments with the brand, as well as trying to sign Drake to Adidas before Wexler moved on to Shopify in 2020.

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.


Publicado em


13 Mai 2021



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Comentários 136
Complex Anos atrás
What's your favorite Adidas Yeezy sneaker?
Guy Gonzales
Guy Gonzales 9 meses atrás
amann langotra
amann langotra Anos atrás
Og wave runner, 380 silhouette is much better than 350 IMO but the 750’s I never got my hands on.. and wish I did
NorthridgeOG Anos atrás
1000% Waverunners 🌊
thaPaleMexicanBoy Anos atrás
All zx cmonnn now
a Micronized Pal
a Micronized Pal Anos atrás
@Skinny_man84 look at this person. he has so much energy to be proud and be telling you how proud he feels about himself. not a single bit of effort putting on actually getting good tho.
Ioannis Fugazi
Ioannis Fugazi Anos atrás
So awesome to hear Wexler and his experience , thanks guys, absolutely awesome interview!
Marcus O'Connor
Marcus O'Connor Anos atrás
I love these stories man ! This is the true meaning to the game without a doubt 🙏🏽 Sneaker podcasts are undefeated 🔥
Nicodepaz BurnerAcct
Consistently the best complex series I have yet to see a miss
A. Kaloji
A. Kaloji Anos atrás
I can depend on every Friday morning being off to a good start because of this podcast. Thanks guys! Take it easy!
Juan Herón Rodriguez Resendiz
Amazing episode with Wex, one of the people involved in the creation of a brand that changed the world of sneakers forever
joshuaplex Anos atrás
Appreciate how transparent and informative Wex is in this interview. Rly great
iLL-Nois22 Anos atrás
I still have the OG pair of the Turtle Dove and Pirate Black Yeezy V1, such great shoes
Bryan Medina
Bryan Medina Anos atrás
@Adam Juarez someone who could afford it
Adam Juarez
Adam Juarez Anos atrás
Who GAF?
Henrik Anos atrás
@Mario Arroyo Totally agree with that!
Mario Arroyo
Mario Arroyo Anos atrás
The 350 V1 are vastly superior to the V2s, IPO
Henrik Anos atrás
Agree they are great, but not worth the resell price
x82Tr3382x TREE
x82Tr3382x TREE Anos atrás
Wex low-key name dropping everyone in the game.....great stories from a true legend.🐐...great work boys, it just gets better and better!
Sam Lefkowitz
Sam Lefkowitz Anos atrás
Welty always sweating like he just finished the biggest dump of his life
AMBFilm Anos atrás
This is a great interview to get a take on the business side of the deal. 👍🏾 dope-ish
JUMP 1 Anos atrás
Really good episode. For some reason I kept thinking about Kanye posting the court purples. 😂
thaPaleMexicanBoy Anos atrás
Question: Is it difficult to try new styles of shoes that won’t fully work with your closet? What do you change?
Nick Kernan
Nick Kernan Anos atrás
This is where the real sneakerheads be at!
Zen Alien
Zen Alien Anos atrás
So much history. Great Podcast!
Best part of my week is when this complex is posted
GFEAST 9 meses atrás
Welty made me laugh with that Travis joke probably true 😂
Juan Fredo
Juan Fredo Anos atrás
Imagine welty using boxing gloves lookin a little bit up saying “those rat bastards” im buying 10 of those t shirts
l00p digga
l00p digga Anos atrás
“lookin a little bit up” lol wtf
SlipperyPete 10 meses atrás
There will never be another brand like Yeezy. Every single pair of yeezy adidas shoes will one day be worth many times their retail value.
Melanie Romero
Melanie Romero Anos atrás
Are we able to submit the same questions this week if they weren’t chosen? Confused on how that works
Old porno music at the intro has me weak af☠️🤣 Jokes aside so happy we got another Podcast! Best sneaker podcast ever! Love y'all you guys are the best stay blessed and safe!!
Thomas Jones
Thomas Jones Anos atrás
These stories are legendary!
paul734 Anos atrás
Wex should worth a few hunnit Mill off the success of Yeezys
just love
just love Anos atrás
thank you wex , now the kids can have yeezys
RayNLA Anos atrás
Great stories Complex!!!
Roy Ruelas
Roy Ruelas Anos atrás
C. NIX Anos atrás
Thank you now I have nothing but Yeezys
Stephen Dacre
Stephen Dacre Anos atrás
When is the Reebok “Dunne Doves” dropping ? The new pigeon staple right here
Diego Perez
Diego Perez Anos atrás
I'm not listening or watching the podcast. I'm experiencing this podcast
catalyst0012 Anos atrás
Hi guys. I watch any show you 3 are on. I would like to suggest looking for a charity shoe donation organization where you personally can donate to kids who need shoes. I mean 10% of what you guys sell or get can help some under privileged kid. Send one to Trinidad for this 41 year old kid. Also Jordan 15 very under rated.
JUMP 1 Anos atrás
I’d like to see a photoshop where Brendan’s mustache is enlarged and swapped with a shrunken version of his hair. Idk why I want to see it but I do.
Jimmy Ravioli
Jimmy Ravioli Anos atrás
Brendan you should name them Huarache and Kamikaze
Jeremiah Alvarez
Jeremiah Alvarez Anos atrás
If you can go back into time and choose a shoe which one would it be?
D3Z Anos atrás
been waiting all week to watch this
Jason Anos atrás
Ok y’all finally got Wex!
thaPaleMexicanBoy Anos atrás
Brendan you should name the doves Ben Stiller and Ben Affleck
Simon Keilty
Simon Keilty Anos atrás
what sweatshirt does Jon have on?
Vinny Anos atrás
I’m getting OG FSR vibes with this set up
l00p digga
l00p digga Anos atrás
@MF SHECKS anything is better than that rich maze lopez guy or whatever his name is
Zu ology
Zu ology Anos atrás
Because fsr is a full on meme now, this is actually about the shoes again.
Scott Richardson
Scott Richardson Anos atrás
JLP is a legend though
Scott Richardson
Scott Richardson Anos atrás
MF SHECKS Anos atrás
Facts. Joe would have been a better replacement than trinidad
I K Anos atrás
Puma Clyde Court in the background🔥🔥🔥
amann24 Anos atrás
Uncle Wex the goat
FLINT mi Anos atrás
Tell mr.West put the shoes in stores so we can buy them at retail.....adidas since 70s Three Stripes life Adidas or nothing
JT Skye
JT Skye Anos atrás
Let’s get James on the show
PONDO Anos atrás
Dove baby names: Lil D, Pidgeot, and Megatron... !! Highlight of my Friday, Straiight up!
Patrick Rollins
Patrick Rollins Anos atrás
39:08 for yeezy talk
Ferran 7 meses atrás
Hero without cape
A Anos atrás
2phonesss Anos atrás
that was a finish line exec that hated on Ye, I'm sure of it
BkCriollo Anos atrás
What shoe did you give away or sold that you immediately regretted and hadbto repurchase?
OK Anos atrás
Good question. I instantly regretted selling the black CDG 95’s not long ago and tryna buy em back right now
pj senga
pj senga Anos atrás
Lost my huaraches at the hospital smh
just love
just love Anos atrás
kanye west got the vision
Merge And See
Merge And See Anos atrás
This is dope my history is similar
Tony Andreas McQueen
The YEEZY 350 is the new JORDAN 1! I keep telling ppl man! I just got my first pair of 350s a few months ago. I got my first Jordan 1's a few years ago! The feeling when I got the 350s was overwhelming more amazing than the Jordans! I could never afford Jordans as a kid and couldn't wait to get my first pair! The nostalgia was crazy and idk if there is a word for finally copping a sneaker as an adult, that you've constantly taken L's on with the crazy drops on sneaker apps etc! IT'S DAMN NEAR EROTIC TO FINALLY GET YOUR HANDS ON A PAIR OF GRAILS!!!
rene santillana
rene santillana Anos atrás
Yzy 380s for me
chris gonzo
chris gonzo 5 meses atrás
Does any one have any idea what Joe is wearing?
Whodnl Anos atrás
what is your best archive sneaker?
rene santillana
rene santillana Anos atrás
Kobe 2s , wowiw
Hernandez Markie
Hernandez Markie 7 meses atrás
Damn which shoes does Welty have on those wet
FRESH -ER Anos atrás
Welty should be wearing STRAY RAT hoodie!!
dfreshkicks Anos atrás
@joelapuma your from bay shore ? Me to special sauce was my favorite I just found my Supra poster when Supra came there chad muska signature and the whole team I just found it still in tact wow my IG is hit me up that’s so interesting man that would be awesome
Hernandez Markie
Hernandez Markie 7 meses atrás
Bro he said welty was using a eszpicial box with some cheese
marlin thrower
marlin thrower Anos atrás
Good video
1eltonio29 Anos atrás
Did this man get a hair transplant?!?! He used to look like George costanza
rene santillana
rene santillana Anos atrás
Olive 13s for me those things sucked
smokin too much
smokin too much Anos atrás
Is Oompa Loompa in close relationship to Joe La Puma?
junho lee
junho lee Anos atrás
What's JLP wearing?
Fermin Vela
Fermin Vela Anos atrás
Dove Baby lesss gooooo
Samuel Arango
Samuel Arango Anos atrás
Went to Hawaii Brennan didn’t see you dawg
chris kaznocha
chris kaznocha 11 meses atrás
Bayshore?!?! I see you 👀
yo blkraps
yo blkraps Anos atrás
Waaaadduuupp , yo welt, let’s © “Rat Bastards” merch - @blkdoggy
Indra Taylor
Indra Taylor Anos atrás
Indra Taylor
Indra Taylor Anos atrás
Molly Viper
Molly Viper Anos atrás
More famous ??? Who is this guy again 😐
kxyoto Anos atrás
W podcast
Jawad4lyfe2 Anos atrás
Do you guys think Kanye would have "passed" Jordan Brand if he had continued his deal with Nike?
ightcool Anos atrás
Wex is cool but boring just like the other guests on this podcast. I'd rather listen to Welty, Joe, Dunne, the whole episode. Just like the intros.
2phonesss Anos atrás
@ightcool just turn it off after the intros bruh. Problem solved.
ightcool Anos atrás
@A Yeah it's fashion and sneakers nothing serious nobody cares about "history".. I'd rather listen to the guys being funny and talking about their favorite or least favorite moments/releases..
A Anos atrás
Nice to get another perspective
David Finley
David Finley Anos atrás
Drick Dolla
Drick Dolla Anos atrás
Kendrick Anos atrás
Hey you...yes you, random person that I will never meet, I want to let you know that you are loved and deserving of everything! Today is going to be a great day 🙂❤️
I’m legit subbbing to everyone who subbbs to me
ᴵ’ᵐ ˢᵘᵇˢᶜʳᶦᵇᶦⁿᵍ ᵗᵒ ᵉᵛᵉʳʸᵒⁿᵉ ʷʰᵒ ˡᶦᵏᵉˢ ᵃⁿᵈ ˢᵘᵇˢᶜʳᶦᵇᵉˢ ᵗᵒ ᵐᵉ !!!
WydShyne Anos atrás
ᴵ'ᵐ ˢᵘᵇˢᶜʳᶦᵇᶦⁿᵍ ᵗᵒ ᵉᵛᵉʳʸᵒⁿᵉ ʷʰᵒ ˢᵘᵇˢᶜʳᶦᵇᵉ ᵃⁿᵈ ˡᶦᵏᵉˢ ᵗʰᶦˢ ᶜᵒᵐᵐᵉⁿᵗ!...
WydShyne Anos atrás
ᴵ'ᵐ ˢᵘᵇˢᶜʳᶦᵇᶦⁿᵍ ᵗᵒ ᵉᵛᵉʳʸᵒⁿᵉ ʷʰᵒ ˢᵘᵇˢᶜʳᶦᵇᵉ ᵃⁿᵈ ˡᶦᵏᵉˢ ᵗʰᶦˢ ᶜᵒᵐᵐᵉⁿᵗ!...
OMGJaGeRBlieber Boss
Who is this guy? Lol
Avraham Hirsch
Avraham Hirsch Anos atrás
Where’s fsr
WydShyne Anos atrás
ᴵ'ᵐ ˢᵘᵇˢᶜʳᶦᵇᶦⁿᵍ ᵗᵒ ᵉᵛᵉʳʸᵒⁿᵉ ʷʰᵒ ˢᵘᵇˢᶜʳᶦᵇᵉ ᵃⁿᵈ ˡᶦᵏᵉˢ ᵗʰᶦˢ ᶜᵒᵐᵐᵉⁿᵗ!...
Jessica Cheramie
Jessica Cheramie Anos atrás
Jesus died for you was buried and rose again on the third day according to the scriptures. If you confess with your mouth Jesus is lord and believe in your heart that God raised him from the dead you will be saved. please repent of your sins and accept Jesus Christ as your lord and savior
My first video released to public!
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