Food Theory: Taco Bell Is Killing Amazon!

The Food Theorists
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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

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25 Fev 2021



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Comentários 100
GdAlphaUltraNoob 34 minutos atrás
Vali Kuzev
Vali Kuzev Hora atrás
SkyKibo 2 horas atrás
Brandon Cavazos
Brandon Cavazos 2 horas atrás
oh my god kfc had a gtr im the drivethru
Lenny Wright
Lenny Wright 4 horas atrás
Fun fact, the base in Mad Max: Fury Road used to be a Taco Bell! It’s innovative design like that that allowed Taco Bell to win the franchise wars referenced in Demolition Man… but that’s just a theory… 😉
The legendary Phoenix
The legendary Phoenix 5 horas atrás
I want them to have walk in drive throughs more
MB3 5 horas atrás
I hate this so much. I hate contactless and it bothers me that I can’t eat in the fast food place
AresOnAir 8 horas atrás
I think matt really needs to learn how delivery drivers actually make money and how the apps work for the employees, because if he did this video would be radically different
Michelle Maina
Michelle Maina 9 horas atrás
13:12 didn't see that coming
Michelle Maina
Michelle Maina 9 horas atrás
you're giving them ideas 😅 lol
jacob waters
jacob waters 10 horas atrás
My taco needs the 4 lanes
Error[0] 15 horas atrás
Got I hate this idea
Cesare Smetters
Cesare Smetters 15 horas atrás
Im so sad it isnt pneumatic tubes. Its a burrito. They could handle the directions
Aaron Miller
Aaron Miller 15 horas atrás
I was going to say if fast food starts teaming up with each other they can become a cloud-based system similar to like Netflix... order from our app and will deliver you this range of food... The marketing behind this would be brilliant... The only issue or the conglomerate giants... they don’t like to play nice with each other. Which is why they are likely to team up with their own sub chains...
Aaron Miller
Aaron Miller 15 horas atrás
I actually learned that about Amazon in my marketing class, it’s true Amazon predicts your orders and have them shipped partly to your house
Alvin Wong
Alvin Wong 17 horas atrás
Wait, theres taco bell? -Indonesia
M L 18 horas atrás
I can see taco bell teaming up with other restaurants for this there are already a few location near me where they share the building location with popeyes and longjohn silvers.
Acarria White
Acarria White 18 horas atrás
tbh that would work very well here because the lines are always long in Crapifornia lol. Almost every medium sized to big city drive throughs need at least 3 lanes. My small town even requires at minimum 2 to handle drive through orders at literally any time. So that idea is prolly coming from those but yes that is just genius tbh to make it like that and also allow for modular expansion for fitting in other restaurants if they want to.
Odysee BitChute
Odysee BitChute 19 horas atrás
No one else is getting Demolition Man vibes from this? Srsly?
GTCam 20 horas atrás
I think we’ve witnessed the death of dine in Here at certain hours, it’s not uncommon to see like 8 cars in line.
J.R. Smith
J.R. Smith 20 horas atrás
COVID ain’t the reason to me it’s the companies making it so hard for you to simply order and leave like you used to . I’ve noticed at least in ny drive thru lines are ridiculous meanwhile the store is cranking out mobile order after mobile order while everyone else waiting to order
Diet Salt
Diet Salt 21 hora atrás
this reminds me of the movie where taco bell won the fast food wars
lalala 21 hora atrás
But what about costumers without cars or who can’t afford delivery. I guess they can just have a walk up window
puffpastry 21 hora atrás
Nooo ever since the quarantine started I’ve been waiting to go inside a Taco Bell for endless refills on Baja blast😭😭😭 plsss don’t take thatttt
Hero of Kush
Hero of Kush 22 horas atrás
Worst part about this. Is we'll lose places to pee
Hayden Conard
Hayden Conard 23 horas atrás
My towns taco bell is always packed
Shelby Miller
Shelby Miller Dia atrás
Did anyone notice that the theme started at exactly 15 seconds. Anyone. Okay just me
Pengz -
Pengz - Dia atrás
Why was the dude in the KFC drive through in a gtr?
James Spinaris
James Spinaris Dia atrás
Where I live it takes 10 minutes to wait on a tocobell line and at 12 am around 30 minutes
gifford lee
gifford lee Dia atrás
Thank god this is why the minimum wage is being kicked for employees who is asking for that 15$ BS wage increease. As well as no more customer service people doing the ordering anymore.
CheezyRat VR
CheezyRat VR Dia atrás
I’m so cultured I went to Taco Bell in Japan
hosainplayz Dia atrás
cheng teoh:taco Bell will reach next level cost cutting if they can figure out a way to teach mindless ghosts how to cook a burrito me:so true
GO BUCS Dia atrás
Covid Bullcrap in full force.
Sasunaru Dia atrás
Idk if its just me but amazon wise sense its civic delivary costs are up but also people buying from amazon the more delivery and the more people buy then it should even itself out
death13a Dia atrás
I would prefer if food companies would cooperate on mobile app that would allow you order food that you crave at the moment no matter the brand
Burning Elmo
Burning Elmo Dia atrás
i live in mn and i approve this idea.
Tyler Nelson
Tyler Nelson Dia atrás
Honestly looks like sonic in oregon. Just more compact
Ezra Ritsema
Ezra Ritsema Dia atrás
Bro you trippin come noon every TB IN TOWN is 10 car line minimum
Charles Barrientos
In Madrid there is a Chipotle Copy made by an American who missed chipotle called Tierra and down town there is a a location that only makes food for delivery just a window and an a door for employes
Mayonegg Mayo egg
I have that mcchicken nugget dinosaur thing
Gracie Parker
Gracie Parker 2 dias atrás
It's literally just going to he a giant mall
Mathis Hammer
Mathis Hammer 2 dias atrás
me who thinks about buying a 10th aniversery shirt/pullover
CampVloggy Bee
CampVloggy Bee 2 dias atrás
I gotta say I’ve never had a problem eating Taco Bell’s food my stomach is made out of steal 😂😅😅
Zachary does gacha
Same, I never understood the memes of it happening lol
Mangis Smagorius
Mangis Smagorius 2 dias atrás
finally i will not need to wait half an hour just to get a happy meal
Ann-juh-lee 2 dias atrás
There was a Taco Bell add under this vid O.o
Some Guy
Some Guy 2 dias atrás
Dinning in fast food is most likely dead. I don’t see myself sitting down to eat in a store ever again!
Jonathan D
Jonathan D 2 dias atrás
Someone finally realized they can add a non-intersecting, non-interfering second dimension to drive-thru. *Applause*
Blu_stone oof
Blu_stone oof 2 dias atrás
I went to Taco Bell yesterday.............
Zoe Guy
Zoe Guy 2 dias atrás
Ball pits really do you know how mean people I dr... I mean people get dragged all the time and probably in a lab being test for mind being Experiments
purplegravy1 2 dias atrás
Lmao remember the movie Demolition Man its happening Taco Bell is gonna be the only restaurant that survives the apocalypse
Augustas Vanile
Augustas Vanile 2 dias atrás
2:00 and then there's me confusing it by ordering a bun with pickles
Jamston The Deku simp
Jamston The Deku simp 2 dias atrás
Matpat should realese audio versions on spotit
MadLad_Don23 2 dias atrás
I miss the happymeals from when I was younger, the cheap toys were great one day time waisters before it got lost....
Ping Fox
Ping Fox 2 dias atrás
Came for the munchies. Stayed for the mind blow in the possible future of logistics.
deadly grenade
deadly grenade 2 dias atrás
Pov Taco Bell watching this vid: "Oh ye that sounds better than what we were doing, I i mean yes"
tran le nam phuong
tran le nam phuong 2 dias atrás
Big brain move 🤯
Garrett ze Gamer
Garrett ze Gamer 2 dias atrás
Wait matpat has a son?!?!?!?!
MrAimbotJK 3 dias atrás
Never been more than 2 cars in line you lucky!! There be like 7 for me
Chestnut Thing
Chestnut Thing 3 dias atrás
What was the name of that one movie where Taco Bell basically takes over all food industries until it becomes the only restaurant available? The movie was about some past criminal in the future or something.
F*ck coleslaw
F*ck coleslaw 3 dias atrás
krankykid 08
krankykid 08 3 dias atrás
Yeah it does exactly look like a drive thru bank.
nes bros.
nes bros. 3 dias atrás
the fourth channel should be book theory.
Rafa Sabatier
Rafa Sabatier 3 dias atrás
You should watch “demolition man”
Barney Bull
Barney Bull 3 dias atrás
Matpat: Taco Bell makes you poop Me: corporate needs you to find the difference between this picture and this picture Laxatives Taco Bell Me: they’re the same picture
Tejas Giridharan
Tejas Giridharan 3 dias atrás
matpat you do marketing for your products very subtly not as annoying as in yo face advertising for merc so hats off to you also i really want to thank you for making learning fun for me i usually am very lazy when it comes to studies but seeing how it cn be used in cool ways makes me exicted to learn thank for all the effort and hardwork you put to entertain us
EliteBritishGaming 3 dias atrás
I can agree with that. It actually makes me want to check out the product and try it out.
Matthew McDonald
Matthew McDonald 3 dias atrás
“If people went in to get food then you’d need to pay for lighting and air conditioning” Ah yes, as all employees have night vision and are cold-blooded
ColonelJayWrites 2 dias atrás
Good point, but with the excluded dining room, costs would definitely be lower.
Some Cruz
Some Cruz 3 dias atrás
I work at panda express and I started during the pandemic and turns out our store in making 4 to 7k more than when dine in was open
The_Atropos 3 dias atrás
Demolition Man warned us about Taco Bell winning the franchise wars
trick r treat
trick r treat 3 dias atrás
Every fastfood place rn WRITE THAT DOWN
preston Gaming
preston Gaming 4 dias atrás
I understand why you didn’t really mention grub hub that dance still haunts me
\ 4 dias atrás
People who don't have cars: *Internal suffering*
V BOY 4 dias atrás
taco bell more like tostada doblada bell . . . this isn't funny at all
นาย 3 อ
นาย 3 อ 4 dias atrás
It dont real FAKE!!!
Joseph Fodera
Joseph Fodera 4 dias atrás
Little did taco bell know Brooklyn park Minnesota wouldn’t be a wise new business choice
Diego Roldan
Diego Roldan 4 dias atrás
automation like this is kinda scary to think about
Rhas 'Churol
Rhas 'Churol 5 dias atrás
Am I the only one a little disappointed that we're actively moving away from interacting with real people, directly? What does any of this say about our civilization? We can't just run away from everyone.
Svetolik Markovic
Svetolik Markovic 5 dias atrás
This is brilliant, I am apsolutely agreeing with this. The revolution may start.
baldis brother
baldis brother 5 dias atrás
introverts will love that kind of building
KitKat Bar
KitKat Bar 5 dias atrás
Does no one realize that sonic was the first fast food place to do what taco bell is technically doing??? No dining room, drive thru and many ordering stations where people can get their food fast (besides the fact that sonic still has human contact to get the food to the customer)
James Dinius
James Dinius 2 dias atrás
First off, most fast food restaurants were doing it back in the day, Sonic just stuck with it. Second, this model is much more streamlined with a more grab and go model as opposed to park and dine.
Sam Kenney
Sam Kenney 5 dias atrás
What MatPat talks about towards the end of the video is one of my favorite reasons I liked living in the eastern end of the midwest bc we have drive-ins. Its basically a 7-Eleven but a drive-thru version
The camera spam
The camera spam 5 dias atrás
Shiny Porygon
Shiny Porygon 5 dias atrás
I can't believe my favorite food is on the thumbnail of the video °o°
Renee S
Renee S 6 dias atrás
And we weren’t sick!!
Lawrence Calablaster
Lawrence Calablaster 6 dias atrás
What about Sonic? They’ve been using the drive-in only model for always, are they doing better now?
Muffqinxxx 6 dias atrás
Isn’t this just a sonic with a tube to each drive thru
GojiraFan05 6 dias atrás
New theory the pandemic was created by fast food restaurants
television kid
television kid 6 dias atrás
me without a car👁👄👁
ToXiK 6 dias atrás
that nissan gtr though
zeroxlulu 6 dias atrás
"The first of it's kind contactless Taco Bell will open in Brooklyn Park, MN." Me watching this 2 months later - Oh no.
Hairy Hairison
Hairy Hairison 2 dias atrás
catch me looking for this comment, living in minneapolis
Rens Tamerus
Rens Tamerus 7 dias atrás
Wasting my last 4% of phone battery on a video to forget the nightmate-inducing experience that was the previous FNaF theory video LOL.
Robert Lonergan
Robert Lonergan 7 dias atrás
Everyone does it
Latté Fops
Latté Fops 7 dias atrás
lol fork everyone who can't afford a car xD
Panther001 7 dias atrás
Matpat invents a mall
Jacob Koopman
Jacob Koopman 7 dias atrás
Hope it doesn’t get looted Ah god how it’s so close to Brooklyn Center and you know what happened there And yes I know it hasn’t been built yet 4:32 when everything goes back to normal
The Curing Plague
The Curing Plague 7 dias atrás
I'm sure they probably have a taco bell love similar to the one in Missouri. My local taco bells get packed fast.
Elijah E
Elijah E 7 dias atrás
Every now and then I forget this channel exists
LiXio 8 dias atrás
Tbh a drive-thru food court sounds amazing.
jksdafaj;sf adfa
jksdafaj;sf adfa 8 dias atrás
that yo quiero notification bell threw me off- you... want notification bell? you said "I want notification bell" thats it. w h a t
Gale 8 dias atrás
So it's finally happening Drive though supermarkets I'll give it 10 years till it's low key the norm
mrjanemba 8 dias atrás
This is the real reason Taco Bell was the only restaurant left in Demolition Man
COW6IRL69 8 dias atrás
My only question is if everything relies on drive-thru, what's going to happen to people who don't have a car or access to Uber? (ex. Homeless, minor, ect.)
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