Apple vs The Paradox of Choice!

Marques Brownlee
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How Apple kills entire companies with the flip of 1 switch.


The Apple Ecosystem Explained:

MKBHD Merch:

Tech I'm using right now:

Fact sources:

Intro Track: Jordyn Edmonds​​​​​
Playlist of MKBHD Intro music:


Ciência e tecnologia

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28 Abr 2021



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Comentários 11 722
Marques Brownlee
Marques Brownlee 8 meses atrás
To continue to learn way more about sharks! -->
AllTheBestVideos 10 dias atrás
“You have that choice”
AllTheBestVideos 10 dias atrás
“You have that choice”
AllTheBestVideos 10 dias atrás
“You have that choice”
Aryan Pathak
Aryan Pathak Mês atrás
Yo is it just me or did anyone notice that the intro kind of looks like the keys of a Smart Keyboard?
RedmanDOG 2 meses atrás
My grandpa has a flashlight app
Fernão Morato
Fernão Morato 8 meses atrás
I love how Marques is slowly shifting from analysing the products specs to analysing the companies predatory behavior.
Calvin Arterberry
Calvin Arterberry 7 dias atrás
Value delivery vs specs porn
Bruno Salvino
Bruno Salvino 11 dias atrás
Fernão, vc usa iphone ou android?
Harrison Lane
Harrison Lane 2 meses atrás
@SKMedia capitalism is literally enforced by the govt lmao
Uhhggg 2 meses atrás
Christian George
Christian George 2 meses atrás
@Fernão Morato echoing what injustice? people that think others aren’t aware how capitalism works and that the system will be magically fixed is everyone just opens their eyes are weird.
Tracy 8 meses atrás
This was the most straightforward, practical, and interesting lesson on tech and economics I've ever experienced
White Wolf Studios
White Wolf Studios 20 dias atrás
It's pretty straight forward if you work in IT, companies can leverage the amount of information they have / devices their customers have deployed etc... For example, Google uses all our personal data to cater personalized ads. If a company wants to sell a unique / niche item, do you think they'll just go to a random marketing agency or to Google for targeted ads?
Kartik Kumar
Kartik Kumar 2 meses atrás
You should check out mrwhosetheboss, alot of his videos are like this.
HO RUS 3 meses atrás
Robert Park
Robert Park 5 meses atrás
Isnt that sad lol, more honest and straight firward than school ever teaches :p
Johannes Sitorus
Johannes Sitorus 6 meses atrás
Marques was studying business in uni so that might help in this vid
Matthew A
Matthew A 5 meses atrás
I already had high expectations going into this video, but you still managed to absolutely shatter them. This was one of the most interesting, well-written, and easy-to-understand videos I have ever watched. Great job Marques and team!
royql1 Mês atrás
Nicholas Tillinghast-Lewman
I'd also like to add that in the case of the Apple pencil, Apple's UITouch API only shares a small subset of the iPad's data touch points, forcing third-party developers to create complex and processor-intensive algorithms to guesstimate their pen's touch location, draw trajectory, and palm rejection. Apple, on the other hand, has access to ALL of the iPad's data touch points, ensuring that their apple pencil will always outperform the competitors. Sure, as a consumer you still technically have a choice, but the fact that apple witholds important data that cripples their competitors really delves into the realm of monopolistic practices.
Brien G.
Brien G. 6 meses atrás
This could legit be shown in an economics class as a starter video. Well done.
Sara Sara
Sara Sara 3 meses atrás
Lol, no.
Maynerd 2 meses atrás
Great video! Unfortunately, I'm seeing this happening beyond just tech. We have an unprecedented amount of conglomerates having monopoly on certain market segments and I wonder what would that mean in a few decades for the fair competition and the customers. It's scary how massive and influential Amazon is becoming.
Lucas S
Lucas S Mês atrás
Yeah pretty much every big company does this. If they don't straight up steal features to kill the competition, they just buy out the competition. And before you know it, these corporations grow tremendously and practically become their own governments. Its no wonder so many companies try to patent stuff - if they don't, conglomerate A will just steal it and sell it to a much larger market.
daniel _
daniel _ Mês atrás
Coco is a dog yea but apples market cap is only 15% globally
Stu Mês atrás
is becoming? already is.
Coco is a dog
Coco is a dog 2 meses atrás
@Steven Spillenburg did you watch this video or no
Steven Spillenburg
Steven Spillenburg 2 meses atrás
Apple does not hold a monopoly on any market besides maybe tablets
InventorZahran 8 meses atrás
I think you forgot about how Apple banned a lot of parental control apps from the App Store, just before announcing their own built-in Screen Time app, which essentially replaced those third-party alternatives.
Azalon Mês atrás
@Scott Baker Considering it wasn't an issue until Apple was soon to release their own alternative, it's a bad excuse at best.
Scott Baker
Scott Baker 5 meses atrás
@Mat Barrie So you don't buy the Apple explanation that using MDM at the consumer level is "incredibly risky-and a clear violation of App Store policies-for a private, consumer-focused app business to install MDM control over a customer’s device"?
Mat Barrie
Mat Barrie 5 meses atrás
@Scott Baker there's a ton of coverage of it. The only way parental control apps can work is to leverage mobile device management functionality (MDM), and Apple changed the rules to forbid using MDM functionality for that purpose. It's ridiculously easy to find evidence, there's a Life hacker article at number 1 on a search for "Apple MDM parental control"
Scott Baker
Scott Baker 5 meses atrás
@I will not try to save bruhify anymore Like can you cite a blog article or something?
Bryan Bofill
Bryan Bofill 8 meses atrás
It's also really interesting how Apple left some categories entirely. I LOVED the Apple Time Capsule/Base Station, it was a router + seemless backup. Granted now most people backup with iCloud, but even stripping that feature out, they still had a pretty good router that integrated well with MacOS. I'm guessing that their marketing team decided that it was a difficult market to penetrate/compete in.
Deus ex machina
Deus ex machina 8 meses atrás
This is what a lead tech BRvidr should be doing. Not sitting on his haunches, but bringing deep, fresh perspective and analysis. Good one, Marques.
INKYS ANIMATIONS 5 meses atrás
Right you decide what this person should do and be make the person do what they don’t want to do that’s smart
Tom Stevens
Tom Stevens 8 meses atrás
@Png Because they have less subscribers.
Png 8 meses atrás
Marques is not the only one , MrWhosetheBoss & davelee have been doing it for a while and they get less views
Tom Stevens
Tom Stevens 8 meses atrás
@J Joule Kelvin What advantages does a Smart Tag have over an AirTag? Besides, doesn't the Smart Tag only work with the S21 series?
Mikumiku4u 8 meses atrás
@Common Element he's probably getting paid for this.
Cory Pride
Cory Pride 4 meses atrás
This, and your Right to Repair video, leave me with a sense of disquieting inevitability. I can't imagine a way to stop it. The more complex an ecosystem, or device, the more encompassing and invulnerable it becomes.
M. F.
M. F. Mês atrás
That's what unfettered capitalism will do. Companies exist only for profit, not to help humanity - any "good" a company does is merely a side effect.
Eintracht513 5 meses atrás
I gotta be honest.. I always loved the ecosystem of apples devices, as it really makes things more easy and intuitive. But now that I watched this video, I am questioning my past decision making.
debillunk 3 meses atrás
This was a really insightful video, thank you. Would you ever consider making a video of the reverse, i.e. when Apple enters an industry and yet the competition is still the more popular option?
Christian Team 34
Christian Team 34 Mês atrás
plus spotify isn’t even making a profit the last few years so technically their losing
Christian Team 34
Christian Team 34 Mês atrás
here’s the thing, only a two industries have been wining against apple, and that’s Spotify & Credit Card Companies
Jeffrey John
Jeffrey John 8 meses atrás
I have used tile for years and have been very unhappy with how well the system works. Two main issues that hinder its utility. Living in Chicago, and having lost items uptakes to locations is anemic. One person per block would be great but I never found it that way. Another aspect was even when you place an item in lost most and I move near the lost item, it will not locate the item for some time. So, it is way to slow to find lost items.
Kane and Pia Muehlenbeck
‘And so ended the relationship between Apple and Marques. Never again, would they send him a review unit…’ 🤣
Kishan Parmar
Kishan Parmar Mês atrás
@Mahz Marize Lol he has
Feeling Nether
Feeling Nether 3 meses atrás
Well they did… it wasn’t really a "Apple is bad hate them for it" type of video it was an observation on how Apple perfected the capitalism system by being a Shark that do whatever they want.
Boxish 6 meses atrás
Because this entire video is talking about how Apple stuff became the best option, albeit through seemingly predatory means
BlackMarq20 8 meses atrás
@Martin Jaure Perhaps on the iPhone, but Airtags aren’t available for Android users, so Tile could thrive there.
Derek Everette
Derek Everette 8 meses atrás
Dude has 14M subscribers. He probably doesn't care if Apple sends a review unit.
Musa Twala
Musa Twala 8 meses atrás
This guy is probably the best tech reviewer there is👌🏾
Kojo Nyarko
Kojo Nyarko 8 meses atrás
This is one of the best analyses of a business model I’ve seen in a while. Wow!
Greg T.
Greg T. 2 meses atrás
I love that Marques has such a large platform, yet he's still willing to give all of us the big picture perspective of the behind the scenes dynamics.
Melissa Jetzt Languages
Apple products are fantastic, and it just makes sense from a UX standpoint to go with the same ecosystem. But I think there needs to be more regulation on how that is done, because they wield way too much power. Also, I bought a Tile Pro about a month before the AirTags were first mentioned so the main reason I haven't switched is because I'm stubborn that I already bought a Tile. And yet I don't always have my Tile app open anyway, tbh.
Icalestro 8 meses atrás
Marques scrolling through his Find My iPhone device list is the ultimate flex.
Jerome Hughes
Jerome Hughes Mês atrás
It was all given to him for free.
Kishan Parmar
Kishan Parmar Mês atrás
@Andre_Victor Gonçalves Bro he doesn't even use an iPhone as a daily driver
NugBugs 5 meses atrás
@Younes Ten you gonna upgrade when the Blonde Wife Pro Max 5G Ultra comes out?
Younes Ten
Younes Ten 5 meses atrás
@NugBugs I love my Blonde Wife 💛 Pro Max 😊
NugBugs 5 meses atrás
@Younes Ten Blonde Wife Pro Max.
Demiss Shippley
Demiss Shippley 3 meses atrás
this makes me think about amazon's ecosystem! when there is a successful product from a 3rd party seller amazon eventually quicks them out and replicates the same products under their name brand. thank you for this video!
Ricechrispy0527 6 meses atrás
It's ok for apple to do this, for one reason, they're going to end up burying themselves in the long run. Because I can see android using companies starting to work together more to make a more "simply" connectable ecosystem like apple has but with way more options for price and quality. Samsung is doing pretty good with it so far. There's also Ring and Google home systems. There's more options for watches that connect with everything on the android side. Android is the better option for the people who aren't just using their phone to get on social media.
bzwaqah 8 meses atrás
That metaphor was insanely accurate
indianomics tv
indianomics tv 10 dias atrás
The analogy is amazing - I saw this video far too late I guess.. but the point is a home run. Ideally, what Microsoft did with a few apps likes Swiftkey, Sunrise etc is what Apple should do - they have tons of money, they can buy these apps out and then integrate the tech into their mainstream.
T T 8 meses atrás
Apple needs to be the shark in creating a damn calculator app for the iPad already.
Just some manatee with internet access
@ChrisJ Fox Damn, almost like it’s expected to have a compatible, functional, free calculator come with a $1,000+ purchase so that one doesnt need to hunt down a third party calculator with ads and in app purchases.
Fine Art
Fine Art 2 meses atrás
@Gabriel Kronfeld isn’t calculator pro pre installed on Apple devices?
Feeling Nether
Feeling Nether 3 meses atrás
I mean it allows third parties app to make a free calculator 😂
Marcus Martinez
Marcus Martinez 3 meses atrás
Wolfram alpha
Andrej Cupac
Andrej Cupac 4 meses atrás
@Steven Sanchez they have everything you need lol...they even have trig functions, not many people even use that
Sam Kužel
Sam Kužel 8 meses atrás
Solely because of this, Pixar will approach Marques Brownlee to voice a cartoon shark
Planescii 3 meses atrás
until you realize Apple and Pixar used to be like this: 🤝
Sam Kužel
Sam Kužel 7 meses atrás
@FCJ _ Ha, I'd certainly watch
FCJ _ 7 meses atrás
We can hope!
Martin Barritt
Martin Barritt 5 meses atrás
This video earned my subscription. I have been toying with the idea of ditching Windows and going all in with Apple… especially after the release of the M1 MacBook and Mac Mini…. but this video has given me a moment to pause that decision. I too feel the alluring draw to fully embrace the Apple eco system… But what am I giving up in doing so🤔
theNimboo 3 meses atrás
This is a great explanation for why there are so few big tech companies. I used to wonder how is there only one big app like facebook? How is there only one twitter? Etc. And this explains why. It needs the network. Monopolies of the modern age.
Diario Automotivo
Diario Automotivo 8 meses atrás
Great video! I used Flux and Air Display. I watched this two apps being useless when Apple put this apps features to run natively in MacOS and iOS
Daniel Müvdi - Bitcõïn y Criptomõņedas
Thanks for watching do appreciate your feedback ❤️........F~O~R M~O~R~E P~R~O~F~I~T A~N~D I~N~V~E~S~T~M~E~N~T...... W~H~A~T~S~A~P~P +1**2**3**4**9**0**0**3**5**4**9
Colin 8 meses atrás
This cannibalization is also happening with small businesses selling on Amazon....Amazon sees what’s selling, makes their own copycat product and then gives itself the best listing visibility among its competitors.
Mana Montana
Mana Montana 25 dias atrás
@Azalon that analogy only goes so far because the purpose of sports is simply to provide entertainment if the purpose of the NBA was to create a single ultimate team that would go to the galaxy playoffs where if we lose our planet gets blown up then that would actually be an excellent strategy.
Abraham Technology
Abraham Technology Mês atrás
@Azalon Retail isn't monopolized. So stop making that argument.
Azalon Mês atrás
@Mana Montana The issue is when a company becomes too big and has too much of an advantage. To use your analogy, say a team in the NBA managed to get the best current player in the year at any given position and put them all on one team, then proceeded to do that every years, for years on end, winning every single championship without fail. Competition is great when it's on a level playing field, of which the NBA is arguably on at the moment. Amazon does not run on that level field as their size and business model make them a must for businesses to survive, yet they also destroy those businesses at the same time.
Azalon Mês atrás
@Abraham Technology What kind of argument is this? "They're not bad because they don't monopolize and control the market of everything, just some things."
Azalon Mês atrás
@A Olson Book stores are a wonderful example of a business sector that Amazon is slowly putting out of business. Amazon has been leveraging their massive network to sell books to the point where most bookstores cannot keep up or even try and compete. This is an example of where Amazon has come in and has begun to monopolize a sector.
Star Wars Master
Star Wars Master Dia atrás
I owned Tile for years and recently switched to AirTags. AirTags are soooo much better! My tiles would not work half the time and would constantly need to have their batteries swapped out… but not the AirTag! It is also baked into the iPhone UI. I say out with the old, In with the new! Great video as usual!
Arpan Bag
Arpan Bag 8 meses atrás
Wow! Good to see you waking up and making unbiased content. You are one of my most favorite tech BRvidrs, but you have always been biased towards Apple. Now, finally I can watch your content with an open mind.
Marcel 6 meses atrás
What a truly enlightening video. Congratulations on such a deep analysis.
Physics Simulator
Physics Simulator 6 meses atrás
Tbh as an apple user, these things can only be seen as improvements. That make the experience of the user better. I'm glad they're doing it, because once again, to a user like me, this is only an advantage, they're not taking my choice away.
Amstro 8 meses atrás
Marques just casually made a video to spend the time while waiting for his Magic Mouse to finish charging lol
BlueMan2018 2 meses atrás
Hahaha I just saw the mouse 🐁 charging in the back ground lol
PSYCHO 8 meses atrás
@Tanmay Kumar 6:05 in the back right on the desk.
Ninad Deshmukh
Ninad Deshmukh 8 meses atrás
@M R *2 hours
M R 8 meses atrás
It's a 15 minute video and that mouse needs about 1 min to charge for a month. LOL. Good one ~
E Razn
E Razn 8 meses atrás
@Tanmay Kumar 0:00 to 15:45 ;)
Shtöpfl 8 meses atrás
I’m in the ecosystem and yea there is less and less need for third party as you said which makes it even more simple and easy to use wether it’s on the iPhone iPad or Mac or Watch to some extent and although it’s very closed and a strict system that apple is pursuing since far over a decade you don’t catch yourself longing for alternatives and that means that it just works, all the applications and little features are so good and tailored to work in harmony that there is hardly any competition it’s hard for such companies but apple is just a massive great white and probably becomes a megalodon 😄
Tom Swerts
Tom Swerts 8 meses atrás
I see an analogy with how Amazon notices popular products in their webshop and creates similar products under their own label.
Tycooperaow Mês atrás
@Ben Meddeb it’s the exact same
Sara Sara
Sara Sara 3 meses atrás
As is any other company lol.. u can easily see amazons ranking, not to mention many other tools..
S3lvah 3 meses atrás
Came here to write this as well. Amazon's activity is more blatant and egregious, but the principle is the same. Apple is obviously aware of what of their apps / 3rd-party peripherals are popular when deciding what product to create next.
Ben Meddeb
Ben Meddeb 7 meses atrás
Not the same thing at all.
Arian S
Arian S 8 meses atrás
This is a really great lesson for young developers! Cause it's not just apple, all companies do it!
SirRavixFourhorn 4 meses atrás
I never had an Apple product but I admit I'm with Apple on this since it would be more convenient to the user if all these features were baked in the system so you don't have to download more apps for it. I'm not a developer, just a user so I'm not gonna put myself in the developers' shoes because the truth is I simply don't care that much. Users choose convenience every time.
CardiffBedroomSessions 8 meses atrás
Not only have his tech reviews gotten better and better, Marques has also gotten a lot more philosophical over the years. Great to see his content maturing.
frazebean 8 meses atrás
@NinjaCyborg okay Mr I-have-an-engineering-degree
frazebean 8 meses atrás
@Tamás Németh idiots are gonna idiot I guess
Tamás Németh
Tamás Németh 8 meses atrás
@NinjaCyborg Why the fuck does he need to know the technical details? It's like saying you should know how a transistor works before learning programming.
Tiberiu 8 meses atrás
He's working for Apple without actually working for Apple. Smart.
Alberto Guerrero
Alberto Guerrero 8 meses atrás
I was thinking the same thing regarding his philosophical approach.
Ryan McCawley
Ryan McCawley 8 meses atrás
Idk. I was looking into tile before apple came out with their tags but couldn’t justify it because I didn’t think enough people would have been on the app for it to be useful. I am a lot more inclined to get a “find my” connected device and I am glad Apple came out with the service. It sucks that Apple is getting all the business but then again this product I s a benefit to me as a consumer. Apple gets a 👍 for allowing others to use the find my network but a 👎 for coming out with their own product that directly competes with tile instead of using them as a partner. A perfect world would be one where there is a standardized system for finding stuff that all devices can use including Apple and google products. Cars could be added as well allowing stolen vehicles to be tracked down super easily. It would be great if it were decentralized and encrypted as well but that might be asking too much.
Templar388z Mês atrás
Without watching the video I would pick Apple tags. The reason for this is because The company that owns Tile threw a huge fit when Apple added more privacy features to the iPhone. So clearly privacy isn’t a concern for Tile.
Justin Price
Justin Price 8 meses atrás
Interesting insight Marques! I do firmly believe there is a middle ground to be established that allows for both Apple and other 3rd parties to coexist and mutually benefit. I think it would be more along the lines of a team approach with clearly defined rules of credit in terms of monetization. Apple can’t afford to quash innovation and obviously 3rd parties won’t be interested if there’s no long term incentive to do so.
Joas Souza
Joas Souza 3 meses atrás
Excellent video Marques! Keep up with the great content you create mate.
Rene Ritchie
Rene Ritchie 8 meses atrás
Thanks so much for the Nebula rec! So beyond terrific having you on the platform! And thanks for the Shark image. That'll be popping into my brain stem during the next keynote for real!
legend 8 meses atrás
@Dan Sims because apple has/have a headstart over everything and it's the iPhone; simple. They just wait and see what goods other companies make and they literally copy and make compatible with iPhone and their other popular devices and literally kill that company which invented that service/product. U see it's not 100% monopoly but they use the iPhone and their product as leverage over the competition.
Dan Sims
Dan Sims 8 meses atrás
It’s actually such a weird scenario and I still don’t know where I personally stand on this. Because on the one hand, they’re killing some of these smaller companies and just obliterating their IOS market share. On the other hand, those companies simply wouldn’t exist or even have that market share if it weren’t for Apple’s existence. As someone who is part of the Apple ecosystem and has used Tiles for a while now, I’ll be buying the Airtags because they’re simply a better product for me as a consumer. But is it actually fair? Honestly I don’t know.
TiannTappz 8 meses atrás
Christian Van Iten
Christian Van Iten 8 meses atrás
Take it from someone who works in a tech repair store where we help old people with their phones all the time... Flashlight apps are doing perfectly fine.
Carlson 6 meses atrás
Haha this comment is hilarious
Ben LaFave
Ben LaFave 5 meses atrás
Great video and explanation. The shark analogy is perfect. Enjoyed this one, thanks Marques (+ team)!
DirectorWD40 8 meses atrás
There are countless samples like those with apple since back in the '90s. I believe there was an extension you would buy to make your mac "multitasker", so you could copy and paste while doing something else. Later on another one came out that would let you do simultaneous copy and paste.
TheVolcomDust 8 meses atrás
Interesting topic! I guess one area where Apple has seriously tried but so far failed is introducing Apple Music or tweaking iTunes to demolish Spotify. I mean they've even gone as far as no longer using feature spec or compatibility to argue their product but instead pointing to how Spotify pays less to the artist than they do. And I mean that's a valid point no doubt, but it's a point you'd rather expect a third party making AGAINST Apple rather than the other way around.
Lucky Tran
Lucky Tran 8 meses atrás
As a biologist, the shark and remora is one of the best tech analogies I have ever heard! I know the reviews get the views, but MKBHD’s most brilliant videos are when he explains the business and strategy behind the tech.
Lamby Mês atrás
If i were a business owner competing with Apple I’d be upset too. But as a consumer companies like Amazon and apple make their products either easier to use or cheaper to buy and that matters much more to me than malicious business practices. Great video btw 👍🏾
Tristan Caley
Tristan Caley 8 meses atrás
I mean, there is a 3rd option. They can enable access to the Find My network *via* a toggle in their app, just for compatible Tile units. Essentially make it an opt-in feature in their trackers, and tout the now much more versatile Tile products as a value alternative to AirTags because they connect to *both* networks. So now Android users have an incentive to get Tiles because they can utilize the Find My network to boost the number of potential "finders" coming in contact with their items. Apple still wins, but Tile wins too, and so does the rest of the world by maintaining some level of competition in the space. Tile can compete on design or additional functionality or just the addition of an entire established network of users and devices, but at least they'll be competing.
PixelVideos 2 meses atrás
I agree that Apple introducing a new product that leverages their ecosystem to kill other companies seems pretty calculated and morally questionable, though I think I'd personally draw the line at products. Though I'd argue adding a flashlight button to iOS so you don't have to download an app to shine a light is just adding a feature that should come with the iPhone at base. Find My is a great way to find your lost devices, so I think it should be built into the OS, but when you introduce a new product to take advantage of Find My so it can kill Tile, that's what crosses the line in my opinion. That said, great video as always, and you make some really good points. I love the thoughtful discussion videos.
Icaro Filho
Icaro Filho 2 meses atrás
The only thing that matters is the consumer. If the consumer is happy so it’s what matters. Apple and no other company doesn’t have to hold back making its consumers download other apps just because companies are making money with those apps. Actually one day Apple will create a VPN network using IPhone network and it will be so cheap since it’s not even their own network and me as costumer couldn’t be happier when this day comes
Mark 5 meses atrás
Passport had this wild idea a decade ago - an app that runs on your phone and connects to one of their radar detectors via a special cable. When you hit a button on the detector, everyone else who had the app knew that there was an officer in that spot. Then Waze came along.
Nathan Dalal
Nathan Dalal 8 meses atrás
Would love a video about how Spotify came out of this, especially since it has survived and thrived since the release of Apple Music.
Got memes?
Got memes? 8 meses atrás
@Ishmam Chowdhury yea apple tv+ isn’t doing so well i think. My free year ended in september last year and apple is still extending my subscription for free lol
Got memes?
Got memes? 8 meses atrás
Apple one made me switch though. It’s just a too good deal for what you get
Ishmam Chowdhury
Ishmam Chowdhury 8 meses atrás
Also Netflix vs Apple TV+ 🤣
OZbibaO 8 meses atrás
@Aditya Varshney this.
nat barmore
nat barmore 8 meses atrás
Agree with the others: so far, at least, Spotify is doing ok because it's as good or better if a product. Apple arguably is using unfair practices on the subscription billing side with Spotify, but I think the network effects are not unfair or unreasonable.
Cam Adams
Cam Adams 4 meses atrás
4:30 I think this kind of business situation is inevitable. Networks are inherent monopolies. Im guessing Apple opened their network up to 3rd parties solely to get around monopoly scrutiny As for baking in new features that use to be separate apps: It improves the user experience, so I am for it. That being said, it would be wise from a PR and community outreach standpoint, to financially reward app creators, if their ideas become native functionalities of the device. 1) These app developers provide free R&D + marketing research 1b) Incentivizing/Disincentivize this group creates benefits/harm to Apple
stephensiemonsma 6 meses atrás
It's important to note that Apple doesn't allow any other stylus to have tilt detection, so real high-end competition is not possible. I think that should raise their anticompetitiveness score.
David Pauze
David Pauze 8 meses atrás
This might be the most intelligent analogy that I have seen as it relates to how Apple is basically destroying everything in it's path and nobody being able to do a damn thing about it!
Jason McMahon
Jason McMahon 8 meses atrás
I can remember when Walmart replaced K-mart by under-pricing them. They would set up shop, kill the competition and then return prices to what the competition was, after all the smaller stores had closed their doors. Fast food chains have tried this and other techniques to undermine the competition with limited success. All of this to increase their customer base. Apple goes head to head with Windows for just about everything (except hardware), and Facebook competes with Twitter for dominance. All of this creates a very tense coalition of companies vying for my almighty dollar. 'Free' enterprise is a real misnomer, for everyone wants to make a buck. And 'giveaways' are seen as promotionals. They get me hooked on the product, only to charge me for its use later on. There is no 'free lunch' and Apple knows it, so why not cash in while 'the fire is hot.' To their credit, I enjoy the fact that their products 'just work' and I have peace of mind that I never enjoyed with Windows and the hardware that runs it.
Clemens Weiss
Clemens Weiss 8 meses atrás
Honestly these analytical videos about the industry and things going on below the surface are awesome, hoping to see more of that
Hetzerogeneous 5 meses atrás
I’m an Apple fan, but after watching this video, I’m kinda terrified at how powerful Apple’s clever decision are…..
Marcel Deij
Marcel Deij 3 meses atrás
Amazon does the same thing with vendors. If some product is selling well, Amazon just makes it own version of it and make sure it ranks higher in their store
DLA LAD 8 meses atrás
I'm always impressed with the MKBHD ecosystem...its a choice for me to watch tech reviews either on "Everything Apple" or the hip-techy-unbiased visualization of MKBHD
Maya Griffin
Maya Griffin 5 meses atrás
The issue with Apple is that it comes out with these things years after we actually want that functionality.
sjf96 8 meses atrás
Marques', "you can choose to. Technically" face was absolutely priceless.
Aqil Asraf
Aqil Asraf 8 meses atrás
Hehe 420
VIVIDMASK 8 meses atrás
I’m sorry I know it’s not related but I made a video on the NEW airpods 3 pro CLONES I also show how to get them there lit✨✨
sjf96 8 meses atrás
This is also why I don't mess with Apple. Market deletion is just a cold way to go and only helps with consolidation of money/power to a few, slowing "innovation" and killing creativity
Tracy Stamatakis
Tracy Stamatakis 7 dias atrás
Great video, people should understand what is going on. I am a victim of this business practice. I had an iPhone 4. I purchased a navigation map that gave all the current functionality of Apple Maps but the application was just as accurate as google maps. Apple put all the same functionality into Apple Maps and killed the company, I lost 20 dollars, and now I have Apple Maps which very inaccurate. What do I think? I think Apple should be required to buy the technology/ideas of the company they plan on taking their ideas. The buyout should be mediated by a third party using business profit data. If Apple would just do this there would be a huge new wave of innovation in the iPhone. People would know, I just need to think of a great idea and I will be rewarded. Apple would win and people would win! You could actually make it into a tv show called America can think!!! Hahahahaha, or “The World Actually Does Have Some Smart People”
Michael Timpson
Michael Timpson 11 dias atrás
I remember when Apple let other companies makes clones, and it almost bankrupted them.
Ramo 21 dia atrás
I looked into Tile and the Air Tag as an alternative to Tractive trackers for my cats. I don't have a single smart Apple product, but Tile is just not going to work where I live. Everyone and their dog has an iPhone or iPad, but who has heard of Tile? It sucks because in theory the Tile products are fantastic, but they can't compete with Apple.
Condor 8 meses atrás
Ah yes. Another shark connoisseur. A pleasure. I saw this happening quite a few years ago, and it's one of the leading factors that turned me off of the Apple Ecosystem because there's another side of it that feels far more hostile about it as a consumer: You're either all in on the Apple Ecosystem, or you're not in it at all. The only reason anything 3rd party works on Apple devices is because Apple doesn't yet have a 1st party solution. But if that 3rd party solution becomes popular enough, Apple will make it a 1st party solution. And if you don't jump in on the 1st party solution, you will have a harder time because the 3rd party solution suddenly loses a lot of effectiveness since they simply don't get the same integration as Apple's solutions. The quality of life Apple's 1st party solutions tend to provide is a good counter argument to my reasoning though. Like said in the video "you could use the other choice, but why would you?" Because Apple's implementations are, most of the time, superior. And there's nothing wrong with going all in on the Apple Ecosystem. If you want to, go for it. There's nothing wrong with doing so. I just personally prefer the freedom of flexibility of being able to choose between 1st party and 3rd party and not being punished when I choose the latter.
Kolapot 8 meses atrás
His storytelling and depth explanation without hurting your head is so great.
Husker Pupper
Husker Pupper 8 meses atrás
It hurt my hurt to read this
E Razn
E Razn 8 meses atrás
*your head(?)
calligarus2 7 meses atrás
Apple can target new products (HW and apps) that they know will be popular precisely because of the success of those third party companies. Nothing wrong with that. But knowing full well they will tank entire small companies the minute they introduce their version of the product, a fair approach would be to partner in some way with the companies they’re about to wipe out otherwise. It seems naive but it would be a way for Apple to acknowledge that some of their innovation wouldn’t exist at all if it wasn’t for other startups. But again.... those startups wouldn’t exist if it wasn’t for Apple products in the first place 😅
John Sormani
John Sormani 5 meses atrás
Nice Philosophical video. I think the border is crossed when apple just copies the idea or feature without any compensation just because they can afford more expensive lawyers. They have bought many technology companies to be able to implement certain technologies in their os or what is even worse: they bought certain technology to prevent others to benefit from these developments. By doing that they killed many companies that were customers of such platforms as well. This happened to many startups that were into AR for instance. Apple didn’t have anything, became jealous, bought some groundbreaking AR companies ( like Junaio)and put them on the shelf. AR was pretty much dead and a few years because of that later apple implemented it in IOS , killing off the rest of the still existing AR companies.
ahay oziel
ahay oziel 8 meses atrás
I’m not a Apple fanatic. But for me it is simply makes sense. I mean, I’m sad for the small companies, but for the end user which is me. This Apple products makes our life easier and better. So the for me the question is whether we should suffer through an average(or not the best) product in order to support smaller companies. My personal answer is NO. I’m interested to hear what you think.
Jyothis S
Jyothis S 8 meses atrás
Such a well thought out and documented Video!!
neoWhite 8 meses atrás
Probably one of my favorite episodes you've ever made Marques. Such a great angle with the sharks and the ramora.
ViejoSalse 8 meses atrás
Is not Ramora... Is spelled Ramoray. Dr. Drake Ramoray
Kola Vard
Kola Vard 8 meses atrás
Well we all gotta admit .When apple does it, its really good. Apple sets the trend. It pushes the world and current tech along with it. M1 is the latest example. I really like apple tech
Fortnite Fortnite
Fortnite Fortnite 5 dias atrás
This was a great video with such a unique intro. Great job Marques 👍
Christoff Bandele
Christoff Bandele 7 meses atrás
Holy shit, Marques literally threw me back into my like 13 year old self back when there were flashlight apps omfg
Sean 8 meses atrás
duet display killed themselves for me when they totally screwed up my graphics card drivers on my gaming PC and caused a bunch of my games to crash. Not sure if it's been fixed since then, I gave up on the app after that
Michael Alvear
Michael Alvear 8 meses atrás
The other aspect of the shark/remora analogy is the remora never gets to choose which direction the symbiotic duo swims
Micah Johnson
Micah Johnson 8 meses atrás
A shark isn't the only way the remora gets to eat either. Meaning they aren't dependant on Apple. At the same time, Marques mentions tile could join find my, lose its app, or tile can keep it, and lose businesses. Isn't entirely true as long as android exist. Which is why the remora would live without eating off the shark they play nice with others. Apples Air Tag only works with Iphones. Don't get me wrong Apple is great and Being The Shark is cool but the Shark doesn't eat everything for a reason so their is a balance.
Gaurav Jha
Gaurav Jha 8 meses atrás
To be blunt, If a shark doesn't find anything to eat, it can munch on a remora for a quick snack.
Elliot Borst
Elliot Borst 8 meses atrás
Yeah that’s an interesting point, nor does the remora get to choose to be the only remora on the shark. Just because 1 remora got on first doesn’t mean it owns that spot.
Dylan Boivin
Dylan Boivin 2 meses atrás
This has to have described Apple as the greatest company of all time. Started with Jobs creating it, now Cook is monopolizing without monopolizing. Genius (haha)
Coco is a dog
Coco is a dog 2 meses atrás
The way I think of it is apple is sort of like saving their points in a tower defense of industry and slowly over time building a bigger network of towers
Dave-5 8 meses atrás
I mean, you can argue that Apple is too strong with the whole ecosystem advantage, but if the quality is actually higher and no other company can keep up, is it actually Apple's fault? Sure they (just like evry existing company ever) want to kill competition but it's up to the competition to stay alive
Parag K
Parag K 8 meses atrás
well, that's business- businesses have tried killing businesses since time immemorial what's impressive is how smart Apple is with monopolizing everything
James Adams
James Adams 29 dias atrás
One reason I'm really frustrated with Apple is because they made it so hard to switch away from their ecosystem. I got a new iPhone hoping it would last a long time, but then the planned obsolescence kicked in 2 years later, but I don't want to get a newer iPhone since when the iPhone 15 comes out the iPhone 12 will stop working as well. I want to switch to Pixel 6 but Apple made it really hard to switch and the green bubbles will get me kicked off a lot of group chats.
Mary Joyce
Mary Joyce 5 meses atrás
I was at the Dr.’s office the other day and I had to sign in on an iPad and I’m so used to using Apple Pencil to sign anything digitally on the iPad . That I literally could not write with the huge stylus with the horrible laggy tip thing. I told them to just get an Apple Pencil. They were stunned that I said that they didn’t know it was possible to use one that way. Crazy
Tim McMahon
Tim McMahon 8 meses atrás
1:21 How easy was that?! Push, twist and you have access to the button cell battery. AirTags were pulled from local stores due to safety concerns where children could easily access the button cell battery, swallow it, and die. Apples response: "AirTag is designed to meet international child safety standards, including those in Australia, by requiring a two-step push-and-turn mechanism to access the user-replaceable battery".
Ash L
Ash L 5 meses atrás
I think the thing with Apple is the products they come out with are usually just better and more enjoyable to use. E.g the Apple Pencil just being a complete level above any other stylus and air tags feeling more premium and looking sleeker than tile
Joep Wilmink
Joep Wilmink 8 meses atrás
Marques silently showing how he feels about the position of the charging port on the Magic Mouse in the background.
silver 8 meses atrás
@a Milling I choose it because it's like a trackpad; its smooth swiping and scrolling is faster than a wheel thingy.
Tom Stevens
Tom Stevens 8 meses atrás
@a Milling Well, firstly, putting the charging port on the bottom gives the user a seamless experience with zero interruptions on the side. Secondly, one 2-min charge lasts 8 hours and one full charge lasts a month. And lastly, using your mouse while charging it harms battery life, so why would you want to do that anyways?
Houssam Alucad
Houssam Alucad 8 meses atrás
Even if I bought everything in the Apple ecosystem, the one thing I couldn't live with is the magic mouse, instantly replaced with the Logitech MX master.
wobbly sauce
wobbly sauce 8 meses atrás
Yep... still amazing how it passed QC...
meow 8 meses atrás
meow meow meow meow meow meow meow meow meow meow
costafilh0 8 meses atrás
This is the same in every ecosystem! Adapt or die! The bigger companies wouldn't be allowed to do anything if they had to invent and come up with new original stuff only! As an Android user, I'm glad most third-party apps I used to do to get new features are now built-in on Android! App and solution developers must adapt bringing new features or counting on the fact that it will happen sooner or later! The end!
Gerald Tivatyi
Gerald Tivatyi 6 meses atrás
I have loved your videos for a very long time. But I just got a light bulb while watching this video that I have a deep appreciation for your content. Its just brilliant. Respect!!!
Appleanche 2 meses atrás
I don't feel bad for Tile. I had some Tile, can't remember which version but they worked fairly poorly. They could almost never be found using Google Home commands and even sometimes the phone app would mess up. But honestly worse than the performance is my battery died on these specific models so I opened it up and replaced it, which was super simple, but it still wasn't working.. do some searching only to find out these model tiles were set to "expire" after a year or whatever so even if you replace the battery they're bricked. Fuck them.
[] 2 meses atrás
Technically, Apple is playing by the rules. Theres a clear choice, theres no need to go through some weird hoops to get Tile working on the iPhone. Its just how Apple's effort to continue to develop its ecosystem despite heck ton of criticisms and bugs all these years paying off.
Asif Almeida
Asif Almeida 7 meses atrás
Very interesting video. As a consumer, my question is, if I can get away by using apple's inbuilt tracking app with apple's air tag, why should I download a third party app and buy a third party device? A third party app means one more account and one more password to remember..!!. Where as If I use Air tag, I only need to remember my apple ID and password. I know it is bad for third party businesses but hey if consumers have given much better and simpler options, they will take it right? even if it is cost other businesses to go out of business.
Rigers Zalli
Rigers Zalli 10 dias atrás
while having other companies do something innovative is a good thing, that is how we get innovation after all, having first parties get more features built into the ecosystem without needing extra hassle is way better than having to download another app, and having to get an extra cable or whatever, if single goal companies want to evolve, let them work on their goals first so that they find interesting ways for their product to diferentiate themselves and be worth to spend money on. So i am completely okay with apple using their ecosystem to "steal" all those features and make them built in and easy to use, many companies should do that, single use companies like tile(they might have other products i do not know, but i am taking into consideration the small tile tracker) then can offer complementary features to their product, and whoever wants to, can buy, or pay a subscription for what they want.
Todestuete 6 meses atrás
I think it gets even more dramatic with bigger things like Spotify (fees make it hard for iPhone users to not choose Apple music) and Cloud gaming (App Store AND Browser API restriction makes sure that nobody can do it), though I guess that discussion would've gone too far for this video.
kenzoooooooo 8 meses atrás
The audio quality of Marques' vids are just insane!! Full volume and my speaker doesn't sound like it's gonna explode 😍
Jennifer Montgomery
Jennifer Montgomery 8 meses atrás
I love the shark-ramora analogy. Don't stop surprising us with your trivia, MKHB.
Cyril 8 meses atrás
mkhb 🙏
Shlok Dahale
Shlok Dahale 8 meses atrás
Daniel H.
Daniel H. 8 meses atrás
mkhb 🙏
Julian 8 meses atrás
Ramoras are also the iSheeps that also follow apple anywhere they go
TiannTappz 8 meses atrás
mkhb 🙏
Sunil Skanda
Sunil Skanda 3 meses atrás
So, those third-party apps/features that's great to be on the iPhone by default, Apple should give the original creators credit and put in on the iPhone. And if the negotiations with the creators didn't work out, Apple should not go the paradox of choice route. Just let them be.
Flurgerbla 8 meses atrás
I feel like there's a slight difference between launching a product that competes with or eliminates a smaller company and integrating a feature into the os. Like ignoring kicking apps of the app store, integrating features and increasing functionality is an unalloyed good
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