A Tale of Two Slings: Peak Design and Amazon Basics

Peak Design
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First thing first: get your own googley-eye glasses for ridiculing unscrupulous business practices in 2 days or less with Amazon Prime:
Amazon is one of Peak Design's biggest partners. We've been selling Peak Design products on Amazon for years, and we work closely with Amazon to remove counterfeit and copycat products from their marketplace. Hence, we were astonished when we found out Amazon had copied one of our bestselling bags. They call it the "Everyday Sling," which, funny enough, is exactly what we call our product.
Amazon is a revolutionary service that we use and benefit from heavily. Also, Peak Design is not the first brand to see their products copied by an Amazon in-house brand. If we were really serious people, we might get on our soapbox and pontificate about the pitfalls of capitalism. But we're not really serious people. So we got some googley-eye glasses (thanks Amazon Prime!) and made this video instead.
It's our goal to make the best things. If we tried to make the cheapest things, we wouldn't be us. Amazon reminded us of that. We appreciate the pep talk, Amazon.
Know what we really appreciate? Our customers. Thank you for supporting intense, obsessive design that focuses on novel solutions to real problems. Thank you for supporting design practices that account for a product's lifecycle, and it's external impact on people and the planet.
And if you want to know why Amazon just couldn't resist copying the Peak Design Everyday Sling, check it out for yourself:


Publicado em


3 Mar 2021



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Comentários 100
A Thought
A Thought Dia atrás
Don't hate the player hate the game. Amazon basics costs less for a reason.
SkibopDaSequel 2 dias atrás
they both look like fanny packs to me
Jan Schneidereit
Jan Schneidereit 4 dias atrás
Thanks guys for talking real here. Your Everyday Sling is exactly what i need and fuck this amazon ripoff bullshit. People who want quality will always support innovative companies.
Rachel 4 dias atrás
Guess what not everyone is wealthy and can afford to pay 150 for a sling, I feel sorry for the people who wanted to feel proud just buying what they can afford just to get trashed by a company that’s supposed to be professional. Super distasteful
Steve McClanahan
Steve McClanahan 5 dias atrás
Even more reason to support PD!
Jeff Ross
Jeff Ross 8 dias atrás
Was going to buy the Amazon bag, because of this video I'm getting the peak!!!
Sue Woodville
Sue Woodville 13 dias atrás
Shame on Amazon!
Uwe Trenkner
Uwe Trenkner 13 dias atrás
your promotion seems so successful that the amazon camera bag is out of stock. :-) And just Peak Design products if I am searching for "everyday sling" at amazon. Please tell me that this video isn't the only measure you took to defend your brand. I can't imagine that amazon becomes impressed by a viral YT video.
Cecile O
Cecile O 14 dias atrás
Brilliant reaction to a bully!
Chris Mahren
Chris Mahren 16 dias atrás
i'm not a dentist, but i don't care for basic... that’s ‘basically' like protecting a 1200$ iphone with a baby-sock. so i trust my gear, dont matter if it’s edc or camera and glass, with adequate bags and protection. plus i like the 'green' idea you guys consequently follow. btw: i got the 10l v1 and all of the v2 slings... and then some 🤷🏻‍♂️ cheers guys, happy easter from GER 🤙🏻🍻
DONNELL DUCK 16 dias atrás
Janos Kehl
Janos Kehl 16 dias atrás
Love this! ❤️ Company principles before everything else! Perfect!
Wouter Visser
Wouter Visser 16 dias atrás
Hahaha if I would ever be in need of a camera bag, @peakdesign would be my go to choice. Nicely done and keep it up
kits VA
kits VA 16 dias atrás
I thought only Korean & Chinese companies steal. Jeff B is worse, I guess. Never buying anything Amazon Basics again. What a shame stealing someone hard Research!
KsiNixNie 16 dias atrás
A couple of years ago I cancelled my Amazon account because of how they bullied workers in a distribution center in Spain. One of the best decisions of my life. The company needs to be chopped up before it's too late. Monopolies are evil, and Amazon is one of the worst
Guido Scharmer-Choi
Guido Scharmer-Choi 17 dias atrás
Cruxo 17 dias atrás
Thanks for this. Just bought the Amazon one and saved myself a ton of money :) Gotta love economies of scale.
R S 17 dias atrás
It's a bag. What did they think was going to happen? If not Amazon, other competitors would have done it for less. Blaming Amazon, is ignoring the effects of globalization and the benefits of investing in proprietary and patented ideas.
Doug MacMillan
Doug MacMillan 19 dias atrás
Just posted this review on Amazon: Amazon should be ashamed. They stole the design of another company and make a bag with cheap parts probably assembled by child labor in China. I've had the original version of the Peak Design for years and it is a great bag. The new designs are even better. Support an American company who have fairly paid American workers and get an excellent bag in the bargain.
Eric Berg
Eric Berg 19 dias atrás
A basic should be ''basic" products, not knockoffs . I need basic, chargers, speakers, outdoor lights, the more mfg here in the US the stronger the A basic brand Could become. but.. peeps don't listen or care about the long term...
Ben Tuinstra
Ben Tuinstra 20 dias atrás
Thanks for helping me make up my mind. I've had my eye on the Amazon sling for a while 🙈
DrVinylBcn 22 dias atrás
Mayestic !!
Dario Torres
Dario Torres 23 dias atrás
Genius, chingones mis respetos, I Will look for something from your store, Best!
rob p.
rob p. 24 dias atrás
lol oh you guys invented the sling bag? hhaa
Mel L
Mel L 25 dias atrás
Ha! Amazon just renamed their knockoff back to "Amazon Basics Camera Bag." They really put zero effort into their products.
Toby Mitchell
Toby Mitchell 26 dias atrás
Outstanding. Well done PD.
NVM Skullworks
NVM Skullworks 26 dias atrás
duc nh
duc nh 27 dias atrás
I have been using Amazon Basic for years. Now I'm switching to Peak Design
Peak Design
Peak Design 24 dias atrás
DavidLiu 27 dias atrás
Tangentially related news March 22: President Joe Biden announced his intent to nominate Lina Khan for Commissioner of the Federal Trade Commission. Lina Khan wrote "Amazon Antitrust Paradox" when she was a law student is now a Columbia Law professor. One of her concerns re Amazon in that paper is exactly this type of behavior. She helped Congress prepared the deep probe of all the big tech last year. Hope she gets appointed.
DM with Karl
DM with Karl 27 dias atrás
This is brilliant
Ali_ReBORN 27 dias atrás
Shame on u Amazon! PD you guys have my business for life, keep innovating brothers!
Timothy J. Holloway
Timothy J. Holloway 28 dias atrás
Well done, Peak Design. Fair and adept criticism while humanly advertising the superiority and conscientiousness of your product. Excellent.
mcfortner911 28 dias atrás
0:30 "^C + ^V = $$$" Amazon Basics in a nutshell. Love it!
AllahDoesNotExist 28 dias atrás
thx I just ordered 2 from Amazon Basics
Peak Design
Peak Design 24 dias atrás
We are never going to financially recover from this
type1wild 28 dias atrás
Just bought the Peak Design Everyday Backpack 20L and it's easily the best backpack I've ever owned. Thanks for creating incredible, sustainable products, and for making me laugh to boot. Cheers fellas.
Jason Stropko Glass
Jason Stropko Glass 28 dias atrás
Shitty that they stole your design! Great video though!
Lizard King
Lizard King 28 dias atrás
I love the high-on-coke constant sniffing XD
Peter Dering
Peter Dering 25 dias atrás
And I love viewers who pick up on this. It’s all in the details.
Bill Rosmus
Bill Rosmus 28 dias atrás
Amazon makes a courier bag knock off that a metric tonne of other bag makers have also made before. Oh dear. I have one of these peak design bags. They're OK, but seriously overpriced.
EgonSorensen 28 dias atrás
I really don't know to thumbs up or down this video.... It shouldn't have been made in the first place and put on BRvid...
Hitesh Gwalani
Hitesh Gwalani 22 dias atrás
@EgonSorensen who are you do decide what anyone should put on youtube there is SKIP for a reason so do not decide for others.
EgonSorensen 22 dias atrás
@Hitesh Gwalani Thumbs up a criminal activity - not my style.
Hitesh Gwalani
Hitesh Gwalani 22 dias atrás
So you mean the CRIMINAL should never be punished & nobody should inform society what they are doing. it took you a reply from them to get a THUMBS UP how pathetic.
EgonSorensen 24 dias atrás
​@Peak Design Thank you for replying! I remained neutral prior to this, but I will give it a thumbs-up now 👌
Peak Design
Peak Design 24 dias atrás
Whichever you choose, we just wanted you to know that we support your decision 100%.
Victoria Ward
Victoria Ward 28 dias atrás
Peak Design - you are my new marketing heros.
TimS MyITCrew
TimS MyITCrew 28 dias atrás
Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Amazon can't be doing the same shit as the entire country of China.
Alexander Morano
Alexander Morano 28 dias atrás
so you are pissed cause someone took your MR PACMAN game and made it into MRS PACMAN? Congrats on realizing the world is bigger than you.
fishheadbreakroom 28 dias atrás
bezos disliked this vid 296 times
Reid Oda
Reid Oda 28 dias atrás
I don’t need this bag but now I’m going to buy it.
bogmasher 29 dias atrás
circedge Mês atrás
yeah ok. climate neutral, by what fantasy metric?
Владислав Плахтій
Great job!!
tracerit Mês atrás
Any plans to give Amazon Basics Everyday Sling owners a discount to switch to the Peak original? $150 vs $35 is a huge difference.
Peak Design
Peak Design 24 dias atrás
The Lion
The Lion Mês atrás
I have your bag and the quality is outstanding! ⭐ Fu🤬 amazon!
bran diaz
bran diaz Mês atrás
Just bought my PD sling cause of this add. Anything for the culture
Giovanni Reyes
Giovanni Reyes Mês atrás
Wanted to do more research on the product and came up with this video... thats good enough for me. I guess I'm a PD customer
Claud Glodeanu
Claud Glodeanu Mês atrás
Wait until you use PD's travel tripod 🤤🤤 most good looking tripod and easy to use
Gabriel Shepard
Gabriel Shepard Mês atrás
Captyvate Mês atrás
This is fucking incredible 😂
Tania B. Silva M.
Tania B. Silva M. Mês atrás
I live in Mexico and I’ve been getting my PD products directly from their website, it’s a much better experience. This is upsetting because Amazon will sell more even though they stole the design... Amazon just continues to be a big disappointment.
Pop Box
Pop Box Mês atrás
I support and love your products...
Francisco Seixas
Francisco Seixas Mês atrás
Great work guys. Congrats
Peter Fauland
Peter Fauland Mês atrás
This is such a genius way to respond. A big shout out to my friends in San Francisco. You guys rock. And the (near) future will show how wise your idea with this video was :-)
Ken Fu
Ken Fu Mês atrás
Shame on amazon and other copycats companies
Cypeq Mês atrás
They guy who made first t-shit has to be so furious no credit.
Jeff Furlong
Jeff Furlong Mês atrás
Brilliant for calling Amazon out 👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍
0:44 That fucking sniff after "Let's do plastic" gets me everytime. lol
Peter Dering
Peter Dering Mês atrás
@JimmyGarrison'sChin what can I say @jimmygarrison'schin (what a name, this in reference to the bassist? so curious)...the best comments rise to the top. I love that you're a bellroy man yourself. Funny enough...I was just talking to Andy Fallshaw, the Bellroy founder, for about an hour last night. turns out a lot of the same topics rev us up, which at first blush seems serendipitous, but on closer inspection is maybe pretty predictable. Anyhow...he and I are doing a panel at a thing called See.Change sessions next Thursday, so we were having a little prep call. Thought I'd mention it simply because I saw your reply almost immediately after yammering with the dude for an hour. What are the odds. anyhow, super happy this little pot-shot at the trillionaire's club could bring us together. thanks for the support!
@Peter Dering Woah! Hi Peter. I just looked you up, color me amazed that you found my comment. The sniff really makes it; I've incorporated them in my casual talking style as a subtle cue that I am totally joking, only the cats that know me real well pick up on it. Here it really delivers the aloofness, perfect for "the boss" character. He knows no one is going to pick up on those plastic clips and floppy separators, he can just taste the profits already. Its goddamn perfect. Between this hilarious video sticking it to the man, your actual reply to me out of nowhere, and the legit business practices B-corps like yours adhere to, I hereby will buy one of your proper Everyday Slings for my photographer buddy. I'm sure he'll love it. I'm not a camera guy so I have a Bellroy sling, another ethical company I am willing to shell out the dollars for. Its cats like you all that can change the game. War is over (read: shitty exploitative business practices), if you want it. Thanks for being real out there, we appreciate it.
Peter Dering
Peter Dering Mês atrás
I love that you noticed this. I had just watched that Seinfeld episode where Jerry and Elaine’s accountant is constantly sniffing when he is around them. They think he has a Coke problem, but it turns out he’s just allergic to Jerry’s mohair sweater. During the shoot, I told Joe (the dude who’s playing my boss)… “Give me a sniff after everything you say. I’m really into sniffs right now.”
Alain Bucio
Alain Bucio Mês atrás
**Watches video** **Buys more Peak Design** Thank you guys for always being there for me! ❤️🙏 Quality will always beat out knock offs. As my father says, buy cheap, buy twice!
Morella Továr
Morella Továr Mês atrás
Kamala Nenavath
Kamala Nenavath Mês atrás
Good job
tfunk10258 Mês atrás
Why do you continue to sell on Amazon? If you disagree with them, why not stop capitalizing on the volume they provide you
Sylvia Pomazak
Sylvia Pomazak Mês atrás
Fantastic video! Wonderful use of humor!
Jimbo Mês atrás
Still waiting for a everday backpack v3 TT
James McNab
James McNab Mês atrás
Good on you for making the point. Love your stuff. Keep it up.
Dustin Lawrence
Dustin Lawrence Mês atrás
You guys are amazing and Peak Design makes the BEST PRODUCTS! I'm a long term fan and willingly spend the money!! Peak Design Everyday! Don't pull punches guys, keep on the offensive.
seeni gzty
seeni gzty Mês atrás
This is without a doubt a top five moment in youtube history
Dennis Brings
Dennis Brings Mês atrás
What an incredible awesome video with a strong message! Briefly told and very elegeant! Thanks for sharing!
Lee Philo
Lee Philo Mês atrás
Amazon you need to do the right thing and remove your stolen design... it's bad for your image.
Thomas Sadlowski
Thomas Sadlowski Mês atrás
In your face - just like Amazon deserves!
seeni gzty
seeni gzty Mês atrás
I couldn't find the Amazon Basic product to leave a "you stealing a*holes" review. Did those f**kers removed it? :-D
Jake Baudoux Real Estate and Yacht Photography
What's crazy is even if PD wanted to take amazon to court over this, the company is just so massive that they would almost certainly lose. It's a sad reality and it makes me furious.
Craig Neville
Craig Neville Mês atrás
I will now never purchase a Amazon Basic product ever.
California Weed Blog
I love this!
Wade Mês atrás
Am Basics is the total knock off. Do the small brands respect and pass the word.
vbddfy euuyt
vbddfy euuyt Mês atrás
Glad that someone is raising awareness to how Amazon knocks off products and sometimes even bans them from the platform to replace them by Amazon basics.
Jay Lau
Jay Lau Mês atrás
Everyday Sling, but not from Peak Design? Sorry, NO
Ryan @GoodMonday
Ryan @GoodMonday Mês atrás
I just love you guys :)
HendrikOsula Mês atrás
My Sling has been with me around the world (literally) for 4 years now and doesn't show a sign of wear! I was even dumb enough to buy a spare one right away if something would happen to my first one. Still staying in my cabinet unused. Probably staying there for upcoming years this way...
vbddfy euuyt
vbddfy euuyt Mês atrás
guys done?!?
MacGeier. Mês atrás
there you go - spot on
Wilfredo Rodriguez
Wilfredo Rodriguez Mês atrás
Amazon's Sling is a 1/3 of the price of PD version, I don g*%e a s&^t about over expensive slings I just ordered 2 Amazon Basic!!! thank you Peak Design I probably never would have found out if it wasn't for this video
Nick Skog
Nick Skog Mês atrás
Is it free shipping and returns on the basic bag? I will buy it, see how crappy it is, return it and give a review. The Peak Sling is amazing. This is bs!
Peter Ziegler
Peter Ziegler Mês atrás
For a couple of month I was considering buying a PD Everyday sling. But now I have seen the Amazon one, it’s price compared to the PD, and this Video. You know what @Peak Design? You will get my order today! 😎👍🏽
actualinnovation Mês atrás
Well done! Seriously stopped what I was doing to watch this ad when it came on because it was so different. I don't even have a need for a bag but now I want this.
Camila Mejia
Camila Mejia Mês atrás
Absolutely loved you guys stepping up! I have been seeing lots of copy cats from amazon and some people propably dont even know what they buy from amazon
Rolf Hasselbusch
Rolf Hasselbusch Mês atrás
I couldn't find the Amazon Basic product to leave a "you stealing a*holes" review. Did those f**kers removed it? :-D
L Me
L Me Mês atrás
You guys are awesome!
John.Jablon Mês atrás
Great video
Christian Anderl
Christian Anderl Mês atrás
I always loved your design. Now I love you!
Leo Mês atrás
.... cleverly done 👍
flocco Mês atrás
Why didn't peak design get a design patent? Then you wouldn't have to worry about this kind of crap
Drew Nader
Drew Nader Mês atrás
Thats fucked.
Guy With Camera
Guy With Camera Mês atrás
The issue is not so simple IMO. Before anyone flames me, please read through. First, the Name copy "everyday sling" totally egregious, Amazon needs to fix NOW. Aside from that, this bag is a copy of the 5L, not the 3L or 6L, I know, because I love peak design and have all the bags mentioned. This is clearly a V1 copy that is clearly a copy in many ways, however, I think it's different enough in many ways as well. Peak Design is NO LONGER SELLING the 5L, is it all that bad that amazon copied half the traits of an older bag? If people want a 5 liter bag from peak, they cant get it. If it were still in production, I think that would be a big problem, but it's not. On top of that, there are some major differences, and I'm making a video to point all this out.
Peter Dixon
Peter Dixon Mês atrás
Where is the evil goggle-eyed corporation selling stuff nowadays? I've searched and searched for cheap, knock-off, everyday slings but they've all disappeared. What have you guys done?!?
Caedis Nightingale
Caedis Nightingale Mês atrás
I hope amazon sells some aloe vera because they are gonna need it.
QuagmireMan6669 Mês atrás
I didn't realize Amazon was doing this shit. That's straight up theft.
SimonTheFlareon Mês atrás
I like this ad alot
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